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(Hat Tip to Pamela Wilson for the analogy). If you think about it, maintaining a website is like maintaining a home. Every week, you have to mow the lawn and occasionally, you need to trim the hedges. Otherwise, things become overgrown and messy looking. A few times a year you might plant flowers and re-seed [...]
First time readers make almost instantaneous decisions on whether they’ll be subscribing to your blog, leaving a comment, and making their way back for a return visit. Abby Kerr has a great post on this over on her site. And it’s true, much like a good first impression matters during an interview for a new [...]
Home About Best Of Newsletter Speaking Contact Etc. Grab a pen and paper, and write out your list of most important pages. Some people have too many pages on their header navigation. I’ve seen as many as 23 pages (yes, TWENTY-THREE) on a site’s navigation. That’s over-kill (in my humble opinion). What I’d like you [...]
Last week I wrote about taking control of your content with an Editorial Calender over on the Diverse Solutions Blog. I’ve written about using an editorial calendar before but in this case, I wanted to share the Editorial Calendar WordPress plugin with you. Basically, it allows you to… See all of your posts in a [...]
One way to stay ahead of the competition is to set up a listening station to keep aware of what’s happening in your niche. There’s a few reasons why it’s helpful to do something like this: Be aware when someone mentions your product/company – being aware of and ready to respond when someone mentions your [...]
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