In 2006, Seth Godin wrote an article that highlighted the 5 purposes of a landing page, and they’re still true today: Get a visitor to click (to go to another page, on your site or someone else’s). Get a visitor to buy. Get a visitor to give permission for you to follow up (by email, [...]
10 Ways To Develop Fresh Content Ideas for Your Real Estate Blog
You already know that you need to continuously create great content in order to rank well in search engines. But some days you just don’t feel like writing or you simply don’t know what to write about. If today’s one of those days, don’t worry, I got you covered… Here’s 10 ideas to help you [...]
17+ Must-Read Tips and Tutorials for Improving Your SEO SKills
The foundational element of a successful real estate website (or really, any small business website) is information-rich content that ranks well in search engines. To create such content and develop a website that’s SEO-friendly and gets properly indexed in search results you’ll need to: Understand how to perform proper keyword research. Understand on-page SEO factors so [...]
5 Ways To Keep Your Blog Content Fresh
Most people start their new real estate or small business blog with a healthy does of enthusiasm. They start of posting daily. Then, it turns into once or twice a week. And then, before you know it, it’s been a whole month since you’ve written anything new. Now, some people will tell you “you should [...]
How To Capture Blog Post Ideas Faster Using Evernote
You know that a well executed content strategy is the solid foundation of any online business. Every day, you use your WordPress editor as a valuable tool to engage and attract new prospects — one blog post at a time. But what do you do when you run out of things to write about? How [...]
5 Harsh Realities of Content Marketing for Real Estate
Content marketing is the art of creating and sharing valuable content that attracts and converts prospects into customers. In real estate, that means creating and sharing valuable content about the local community, the state of the local market, and the latest listings for sale. And doing so consistently so that in the process, you establish [...]
Your Essential 5-Hour-a-Week Real Estate Marketing Plan
Everywhere you turn people are telling you traditional real estate marketing strategies are dead. That you should stop dressing up in last year’s fashion when all the coolest kids are wearing this year’s. That you should stop looking like a product of the 90s. Okay, you get the point. “Long live the web. Content marketing [...]
