Whether you’re working on shipping a side project, launching a new product, or building your brand … the key to earning new customers and success is to ship something new every day.
I loved this tweet from Tigran Hakobyan the other day:
How to ship a side project while working full-time? 🤔
☑️ Contribute every day. Even if it’s a single commit.
☑️ Talk to your friends about your progress. Keeps you accountable.
☑️ Don’t buy the domain before it’s done.
☑️ Keep the scope very small.
✅ Rest properly.
— Tigran Hakobyan (@tiggreen) January 6, 2018
Contribute every day.
Doesn’t matter if it’s a side project or your main gig. Ship something. Make progress. 80% is often good enough because done is better than perfect.
I love Austin Kleon’s advice from his book, Show Your Work:
Once a day, after you’ve done your day’s work, find one little piecof your process that you can share. Where you are in you process will determine what that piece is. If you’re in the early stages, share your influences and what’s inspiring you. If you’re i the middle of executing a project, write about your methods or share works in progress. If you’ve just completed a project, show the final product, share scraps from the cutting-room floor, or write about what you’ve learned.
You know how does this well? Ryan Carson, the Founder and CEO of Treehouse.
He constantly posts behind-the-scenes look at how work gets done at Treehouse, his own process for managing his work, shares videos of talks that’s he’s given to advance his mission.
In short, it’s inspiring.
Shipping Creates Momentum
There’s several benefits to sharing your work out in the open like this.
It helps you get better.
When I was at Diverse Solutions (one of my first software companies in the real estate industry), I used to write every day. Both on my personal blog and the company blog. I wrote something like 350,000+ words in a year.
That’s a lot of writing!
Writing is a lot like running. You need to run daily (or write) to get better.
Replace “write” with whatever it is you do: ship code, public speaking, overcome objections in sales. The more you do it, the better you get.
It creates accountability.
With wip.chat, you build out in the open to share your progress and stay accountable. As you begin to ship, you start to build a streak 🔥. And the longer your streak, the more your motivated to keep shipping and to keep the streak going.
Of course you don’t have to join a premium community to create that layer of accountability. You can just take to your favorite social network and share out in the open:
Slow lazy morning
– Talk with customers, business to-do list
– Legal meeting
– PR work (on someone’s podcast!)
Make excellent carrot cupcakes 🥕 (https://t.co/wkMW7PolRm)
Fun math + tea
Slow lazy evening
— Stephanie Hurlburt (@sehurlburt) January 8, 2018
If you work with a team, stand up meetings work well. The goal is to share your progress, any blockers (so you can ask for help), and share what you’re working on next (again, accountability).
Work in sales? (e.g. real estate). Prospect with a partner. Door-knock together. Do prospecting nights once a week where you all sit and dial. Review your numbers once a week with an accountability buddy. What did you accomplish this week? Did you have any blockers? I can’t tell you how important this is especially in sales.
It excites and builds momentum.
Shipping a big project can seem daunting and intimidating. When you break things down into smaller tasks, and start to chew away at it, you start to build momentum. The excitement of getting closer to the finish line!
What’s great about a community like wip.chat is that you’re building alongside people who share a common interest – everybody’s shipping something! As you continue to ship new tasks daily: a.) you build your own momentum, b.) encouragement from the community just adds fuel to the fire.
Same as when you’re building with a team.
It attracts an audience.
The best way to build an audience is to create something daily.
- Share your process
- Teach a skill
- Tell a story
- Share your growth (Groove HQ has done an awesome job detailing their journey to $10M in annual revenue)
- Share an experience
- Review other products or services
- Interview your peers and other industry leaders (Brittany Krystle is doing an awesome job with her Beyond Influential podcast)
You can’t build and grow in a vacuum, you need to create a share in the open. Yes, it’s good enough. Yes, your thoughts and experience are unique so who cares if it’s been written about or done before.
You’re one step ahead of somebody else. So act like you’re writing for an audience of one and teach them what you know. If you do that, little by little, day by day, you’ll wake up one day with a big loyal audience.
How We’re Doing This At RightMessage
At RightMessage we’re a remote team with team members in London, Australia, and the United States. We use:
- Clubhouse – for managing projects, to do’s
- Slack – to communicate, share updates/feedback
- Appear.in – for our weekly stand-up meetings (via video)
I love what Brennan Dunn (our fearless leader) had to say the other day:
We’re trying to build a culture where we all “create every day” – and the results of what we’re creating are made available both internally (Slack) and publicly (FB Group, Twitter, etc.).
When you see how fast and how hard the team is working to ship new product, it creates momentum and it inspires the rest of the team.
When you share a behind-the-scenes look with potential customers (via our private Facebook Group) it excites and creates anticipation for what’s to come. And it’s also great to get real-time feedback from actual users.
What Are You Creating?
What are you creating in 2018? What are you doing to keep yourself accountable and create momentum?