The short answer is this…
As often as you have something useful to say.
No data to show you what time of day is a good time.
No stats to show you how many days per week you should post something new.
And no numbers to show you what day of the week is the best day to hit publish.
Because none of that matters.
If you’re publishing a bunch of crap 5 days a week, you’ll quickly develop a reputation for publishing crap content and you’ll quickly lose what little audience you had.
Focus instead on publishing high quality content.
If that means writing once or twice a week, great.
If that means publishing once a month. So be it.
I get it…
Writing is time consuming.
When you’re in the middle of writing multiple offers, and taking clients out to look at properties, there’s little energy left at the end of the day to write a blog post.
Some real estate agents have multiple blogs for each of the areas they specialize in. Keeping up with one is hard enough, let alone two.
When you post and how often you post don’t matter nearly as much as whether you’re posting information that other people can use and relate to, information that will prompt them to maintain some kind of relationship with you. – Chris Brogan & Julien Smith, The Impact Equation
Focus on producing high quality content, that educates, informs, and converts, rather than low-quality hype that does nothing.