Writing remarkable content is half the battle. When you start a new blog, it’s not exactly one of those: If you build it they will (automatically) come situations.
It’s the worst feeling when you write this amazing content and nobody comes to visit, read, share and comment. So how do you get your content viewed and shared by your community? What are some quick tips that you can implement NOW to drive traffic back to your blog both online and offline?
Here’s a short list. I hope you’ll add yours in the comments.
15 Ways To Market Your Blog
- Promote it on your website. If your blog domain is separate from your main website, make sure that you inter-link the two. You’d think this is common sense but you would be surprised how many people I’ve seen skip this step. Furthermore, it’s a good idea to create your blog on a subdomain. It’s good branding and it’s good for seo. For example, our main company site is diversesolutions.com. Our blog is located at diversesolutions.com/blog.
- Link to it in your email signature. Every email is an opportunity to market your blog to someone new. Period.
- Consistency matters. The more frequently you post relevant and useful content, the more you incentive you offer readers incentive to keep coming back and share that content with other people in their network.
- Promote your RSS feed prominently. (Here’s mine). Your subscription options should be displayed prominently and above the fold. If I can’t find your subscription link, I’m not very likely to come back. I visited one blog whose content I thoroughly enjoyed but whose feed I couldn’t find (it was at the bottom, near the footer). Can you believe it? Neither could I.
- Comment on other blogs. When your blog is new, this is one of the quickest ways to get noticed and bring new readers to your site. Take some time to comment on at least 5-10 blogs per day (or as often as they post new content).
- Enable the right (social) sharing options. Outspoken Media has a great post on this. Basically, if you want people to share your blog via their networks (Twitter, Facebook, etc.), make it easy for them to do so. GetSocial and Sharebar are two great social sharing plugins. Can you think of any others?
- Promote your url everywhere. Link to it in your Twitter profile, your Facebook profile, you LinkedIn profile and any other social network that allows you to upload a link to your blog. You never know when someone’s gonna leave a comment and say: “Hey, I found you through [insert social network name here].” P.S. Don’t forget to put your url on your business cards too.
- Participate in a live twitter chat like #blogchat. It’s a great way to connect with new people, build relationships and find and share new content. Don’t hi-jack the chat with a bunch of self-promotional tweets (that’s a quick sure-fire way to get hated by the community). Danny Brown calls this being a “Twat Pirate” (it’s a great post). Focus on being helpful first. Share other people’s connect and then people will connect with your own.
- Share your content on Facebook. I used Networked Blogs for this. Whenever I publish a new blog post, it auto-posts to my Facebook Profile and Page. Although Facebook isn’t my primary Go-To network, I find that several people comment via my post updates there and “Like” the content there when they find it’s a good read. They won’t always comment directly on the blog, but their interactions tell me they’re reading it and sharing it with their own networks.
- Share your content on LinkedIn. You can do this in two ways: 1.) use the bloglink app to share your blog via LinkedIn, or 2.) use the Status Update link to share a link to your most recent post with your network. My buddy Lewis Howes has a great post over at Problogger.net titled: Top 10 Ways To Drive Traffic To Your Blog Using LinkedIn.
- Exchange links on blogrolls with bloggers you know. My friend Jim Connolly just added me to his blogroll (right-hand side). When I’m looking for fresh new content to read I often skim through people’s blogrolls in search of new content. If I’m doing it, I know others are doing the same.
- Make your content sticky. Basically, a sticky blog grabs readers’ attention and makes them yearn for more. Also, a sticky blog or post tends to result in tons of comments and retweets (always good exposure). You do this in a ton of different ways: series posts, list posts, How To series, etc. The goal is to get people coming back for more.
- Submit your blog to all of the top directories. TopRank has a great updated list of submission urls for RSS and blog directories that you can submit your blog or RSS feed to. Check it out here.
- Do an interview series. Stacey Soleil and I did this through our podcast. Becky Johns did a wonderful job on hers through her Influencer Series. Copyblogger is doing this through their new Internet Marketing for Smart People Radio series. What you need to think about is, “how can I make this interesting (and helpful) to keep people coming back for more?”
- Promote your site when you speak at events. Stacey and I included our twitter signatures in our slide-deck for our presentation at REBlogworld 2010 (see here).
There’s tons of ways you can promote your content both online and offline. These are just a few that came to mind. People spend a lot of time and energy researching and writing content for their blog and not enough time promoting it (which is just as important).
Over to you!
What would you add to the list? What are some great, unique ways that YOU use to market your blog? The comments are yours…