Blogging is one of those things that takes time and energy. What’s more, doing it right (to the point of generating revenue), takes a great deal of strategy. A few weeks ago, I decided to start a little project wherein I interviewed a series of Real Estate bloggers to get some insight as to how they’ve built their digital empire. The results came together in this ebook titled:
Real Estate Blog Blazers: 8 Real Estate Bloggers Share Their Secrets to Building a High-Profile & Very Successful Real Estate Blog!
It’s a 53 page ebook so needless to say it’s not a quick read but it’s a great study at how some REALTORS® (and one lender) are rocking it with their blogs in the new media space. If you’ve ever wondered how some people are so seemingly good at it (blogging), and/or if you want to amp up your blogging efforts, jump on in and take some tips from these folks.
A couple of quotes from the interviewees:
“High expectations of immediate successes. The “magic bullet” syndrome of thinking there will be measurable results after a couple of posts is probably why so many blogs fail.” – Nick Bastian
“Don’t spend hours and hours working on plugins and platforms, start writing. Blogs are still about content and without content there is no readership and that applies to all platforms.” – Teresa Boardman
“I measure results by the number of questions, emails and closing I get… My blog is a repository for the questions I answer for my clients as well as a place for me to express my opinions.” – Jim Duncan
“Creating a schedule helps with consistent content and releases pressure when it comes to coming up with new ideas on what to blog about. Use client questions as topics for blog posts, have series posts that piggy-back from one another and pay attention to what kind of content gets the most attention.” – Ines Hegedus-Garcia
…Irina Netchaev, author of PasadenaViews.com
…Nick Bastian, author of RailLife.com
…Teresa Boardman, author of StPaulRealEstateblog.com
…Ted Mackel, author of HomeBuysBlog.com
…Rhonda Porter, author of MortgagePorter.com
…Jim Duncan, author of RealCentralVA.com
…Brian Copeland, author of NashvilleandBeyond.com
…and Ines Hegedus-Garcia, author of Miamism.com