Using the Lock In Effect To Convert More Real Estate Leads

There are plenty of search engines that produce search results just as good as Google but with more results per page and better privacy and yet everyone hasn't switched. Why? Because the lock in effect is very powerful. The lock in effect is a term used to describe the process whereby a company makes it difficult for customers to leave them and change providers even if the customer really wants to. For example, I have a friend who banks with BofA. She always complains about the … [Read more...]

Why Your Online Strategy Is Failing (and What You Should Do About It)

Direct-response copywriter and author Dan Kennedy teaches that in order for your marketing campaign to be a smash-hit success you need to hit on three critical components (otherwise known as the "Results Triangle"). Those three components are: a Marketing Message, a Media to deliver it, and a Market to receive it and respond to it. In real estate, in order to effectively generate and close online leads you need three critical components as well: An IDX-powered website Site traffic … [Read more...]

What Real Estate Agents Can Learn From TIME’s 40% Newsletter Open Rate

The editorial team at NewsCred wrote an excellent article on the success of TIME's newsletter open rate. It's a good read. According to the article, TIME boasts a 40% open rate and a click-through rate of about 16%. That's 2x's the industry average. Most industries, according to MailChimp, average around a 20 - 25% open rate. Real Estate shows an average 21.12% open rate with a click-through rate of 2.68%. The format of their email is simple. It's called The Brief. Each email … [Read more...]

5 Business Resolutions You Can’t Afford To Break In 2015

It's that time of year when everyone is making new years resolutions. I'm going to go to the gym this year and get fit. I'm going to eat more healthy. I'm going to resolve to be more disciplined in my business.  New Year's resolutions are a promise we make to ourselves to do better at something. As you sit and review last year's results in your business, and as you start planning for the 2015 business year, here are 5 business resolutions you absolutely cannot afford to … [Read more...]

3 Types of Revenue Worth Pursuing in 2015

Over the New Year "break" I listened to Seth Godin's Startup School Podcast. If you're creating anything in 2015, it's definitely worth a listen. In one of the first episodes Seth Godin talks about 3 types of revenue worth pursuing. The revenue of business, revenue of trust and attention, and the revenue of referral.  I thought I'd take a little more time to talk about the latter two today. Revenue of Business The revenue of business is the revenue that you generate when you close … [Read more...]

A 15-Point Checklist To Supercharge Your Website Conversions

It's hard turning a website into an effective lead generating machine. There are lots of things you need to do and parts that you need to optimize in order to start seeing results. And even then, optimization isn't a one-time thing, it's a long-term process. Today, I want to share a list of things you need to do to optimize your website and supercharge your conversions. I share some real estate specific examples in here but this checklist will help no matter what business you're … [Read more...]

10 Must-Read Books That Will Bring Out the Best Content Marketer In You

If you want to run a successful and profitable web business - whether you're a real estate professional, a consultant, a lender, or a small business owner ... you need a strategy to attract, engage, and convert visitors into customers on the web. Nothing happens without a website and an effective content strategy. No traffic, no sales, no revenue ... nothing. Over the last 7 years I've created content to attract, engage, and convert customers in a number of different ways ... At Diverse … [Read more...]

3 Types of Must-Have Content for Your Real Estate Blog

If you want to create a powerful, lead generating real estate blog, then you need to create targeted content that pulls readers in. That means creating content that answers your prospects' everyday buying or selling questions and concerns ... Content that addresses their fears about the homeownership process ... Content that speaks about the joys of living in a specific market area ... The more content you create that speaks to your target customer, the more they'll start to know, … [Read more...]

How To Write Great Content That Grows Your Real Estate Business

Creating great, original content can make you the indispensable expert in your field. It's a great way to rank well in search engines and it's also a great way to build your know, like, and trust factor with consumers. Writing great content takes time and effort and over the long-term it's easy to lose momentum and call it quits. You'll notice some real estate blogs start strong but after a few months, if they're not generating leads, they grow stale. Yes, writing great content is … [Read more...]

7 Smart Strategies for Following Up With Online Leads

Leads360 did a research study that determined successful lead conversion is 57% lead quality, and 43% sales process. In other words, you might be generating a good number of high quality leads but without a good follow up sales process in place, you're not going to convert any of them into closings. In today's post I'm going to show you 7 expert strategies for successfully converting online leads into customers! 1. Respond quickly Velocify's research study found that the simple act of … [Read more...]