10 Must-Read Books That Will Bring Out the Best Content Marketer In You

If you want to run a successful and profitable web business - whether you're a real estate professional, a consultant, a lender, or a small business owner ... you need a strategy to attract, engage, and convert visitors into customers on the web. Nothing happens without a website and an effective content strategy. No traffic, no sales, no revenue ... nothing. Over the last 7 years I've created content to attract, engage, and convert customers in a number of different ways ... At Diverse … [Read more...]

3 Types of Must-Have Content for Your Real Estate Blog

If you want to create a powerful, lead generating real estate blog, then you need to create targeted content that pulls readers in. That means creating content that answers your prospects' everyday buying or selling questions and concerns ... Content that addresses their fears about the homeownership process ... Content that speaks about the joys of living in a specific market area ... The more content you create that speaks to your target customer, the more they'll start to know, … [Read more...]

How To Write Great Content That Grows Your Real Estate Business

Creating great, original content can make you the indispensable expert in your field. It's a great way to rank well in search engines and it's also a great way to build your know, like, and trust factor with consumers. Writing great content takes time and effort and over the long-term it's easy to lose momentum and call it quits. You'll notice some real estate blogs start strong but after a few months, if they're not generating leads, they grow stale. Yes, writing great content is … [Read more...]

7 Smart Strategies for Following Up With Online Leads

Leads360 did a research study that determined successful lead conversion is 57% lead quality, and 43% sales process. In other words, you might be generating a good number of high quality leads but without a good follow up sales process in place, you're not going to convert any of them into closings. In today's post I'm going to show you 7 expert strategies for successfully converting online leads into customers! 1. Respond quickly Velocify's research study found that the simple act of … [Read more...]

Lead Conversion Is a Two-Step Process

The best way to improve any marketing campaign is to look at your data. Measuring things will help you make a better decision or change your actions if something isn't working the way it's supposed to. If you have a real estate blog and an IDX system installed, would you be able to tell me your conversion rate for the last 3 months running? Lead Conversion is a Two-Step Process Step number one is tracking how many website visitors turn into IDX registrations. This includes consumers who … [Read more...]

Use Open House Data To Generate More IDX Leads

It's been a little over 3 years now since I relocated to Laguna Niguel from Los Angeles. When I was searching for a place prior to my move, I made a list of homes I liked and I drove out to visit them on weekends. Every weekend, I'd plan my route, schedule appointments, and go look at them. Your potential buyers are doing the same thing. Maybe they have registered to search for homes on your website. Maybe they have favorite a couple of properties and printed out the … [Read more...]

Build A High Converting Real Estate Website with AgentPress Pro

There are 4 primary reasons consumers are coming to your website: To search for homes To find out how the market is doing To find out how much their home is worth To learn about the community When you're building a real estate website it's important to take all of these elements into account. How will you organize your content to make it easy to search? To make it easy for visitors to explore and learn about the various communities (the culture, the geography, and other elements … [Read more...]

12 Reasons People Don’t Trust Your Real Estate Website

Developing a brand people can trust online is easy. Position yourself as the "go to" expert in your community by developing highly relevant, educational, and useful content. Develop relationships with your readers by following up with them and showing them that you're there for them and that you care. Follow up with educational drip campaigns, listing email alerts, etc. Lastly, complement your content with a great professional-looking design. Sounds simple, right? And yet, so many … [Read more...]

10 Keys To Dominating Your Local Market

To rank well, build a site so fantastic that it makes you an authority in your niche. – Matt Cutts, Head of the Google Web Spam Team A decade ago, if you owned the domain losangelesrealestate.com you'd won.Today, you can't dominate your local market by simply gaming Google. Here's what to do instead... 1. First, know your audience.  David Meerman Scott, author of The New Rules of Marketing & PR, calls this creating "buyer personas." Here's how it works ... take 10 minutes to sit … [Read more...]

5 Must-Have Ingredients for A Successful Real Estate Website

The number 1 goal of your real estate blog should be to generate customers. Not blog subscribers. Not to see how many retweets your articles are going to get. Let me repeat...  Your number 1 goal should be to find ways to generate new customers through your content. If you're just getting started, below are 5 must-have ingredients for building a real estate blog and strategy that converts! 1. Good design Design doesn't just matter, it's 50% of the battle. - Rand Fishkin Good … [Read more...]