5 Must-Have Ingredients for A Successful Real Estate Website

The number 1 goal of your real estate blog should be to generate customers. Not blog subscribers. Not to see how many retweets your articles are going to get. Let me repeat...  Your number 1 goal should be to find ways to generate new customers through your content. If you're just getting started, below are 5 must-have ingredients for building a real estate blog and strategy that converts! 1. Good design Design doesn't just matter, it's 50% of the battle. - Rand Fishkin Good … [Read more...]

10 Smart Real Estate Blogging Tips

I've said it before, but it bears repeating ... The success of your real estate blog is dependent on your ability to create fresh new content, consistently over time. Think about it. Consumers are going online to search for homes and gather information about the local community all the time. So you started a real estate blog. You want to position yourself as the local expert ... To showcase your knowledge of the local real estate market. But doing this, growing an audience, … [Read more...]

7 Content Renovation Tips for Creating A Better User Experience

Think back to a time when you visited a website looking for something but it was overly cluttered, loading slowly, and full of useless or irrelevant information. How did it make you feel? Frustrated? Angry? Annoyed? When your website doesn't work the way users expect it to, or when they land on a page of your site from a search result that doesn't serve up what they were looking for, that's how they feel too. Frustrated. Angry. And confused. What if instead you focused on creating an … [Read more...]

5 Ways To Develop A Smarter Content Strategy In 2014

When you've had a website for several years and it just isn't converting at a high rate, it's tempting to want to scrap it and start over. But that isn't the answer to your problem. Instead, performing a simple content audit to see what's working and what's not, and providing a more focused effort, will get you moving in the right direction. So in today's post, I'd like to share 5 ways to develop a smarter content strategy in 2014. You don't need to ditch your website and start over from … [Read more...]

My Three Words for 2014: Create, Service, Ship

I feel like last year was full of both successes and failures. But I also learned a lot, and grew a lot. I also ran 7+ races last year. 3 half marathons, 2 trail races, and 2 road races. As a result, I lost weight and started eating and drinking healthier. And ultimately, I felt more natural energy throughout the day. I can't begin to tell you how good that feels. As I get ready for the year ahead looking at what I want to accomplish there's lots to be done but I'm excited for the road … [Read more...]

How To Tell If Your Marketing Is Screwed Up

As the year comes to a close you're probably busy with new ideas for how you're going to market your business come January. There's all kinds of different things you can do to bring in new customers ... ... write more blog posts. ... switch to a different IDX provider. ... invest in a pay-per-click campaign. ... try a new CRM and build a better email marketing campaign. ... engage more in social media. But what specifically should you focus on? Where should you spend most … [Read more...]

Beta Launch of Content Smarts Membership

On Wednesday, the day before Thanksgiving, I came to a realization and made a pretty big decision ... I'm an entrepreneur. I always have been and I always will be. On Thanksgiving day I had breakfast with my mom and my girlfriend and told them what I wanted to do. (They're my best cheerleaders). And after spending the rest of the day with my brothers, I drove home and got to work. I worked on finishing up a design project and then I spent the rest of every day writing, sketching, building, … [Read more...]

How To Build An Internal Company Website Using Premise

Copyblogger is taking their popular WordPress membership and landing page plugin off the market today ... forever! It's your last chance to buy it for a low one-time fee of $95. ==> Check out the details and buy the plugin here, then, use the steps outlined in my tutorial below to setup your own registration-only content library, your membership site, or your internal company intranet. If you get stuck, just drop a comment below or shoot me an email and I'll help you get set up and … [Read more...]

The Passion Conversation: How To Get People To Fall In Love With Your Business

Robbin Phillips is the President of Brains on Fire and co-author of two books, Brains on Fire and The Passion Conversation. Her work centers around inspiring and creating word of mouth movements by finding and creating advocates for a brand. This is her definition of advocacy: Advocacy occurs when people are inspired and empowered to share their love for an idea, cause, product, or brand, so much so that they become a living messenger for that idea, cause, product, or … [Read more...]

Why Most Companies Fail At Content Marketing

Executing an effective content strategy is a marathon, not a sprint. Like exercise, if you want to see results, you have to put in the work. You know it's important, and you don't doubt it'll produce results at some point or other. But most people quit after just a few short weeks. Those companies that stick to a plan and continue to develop great, useful content consistently ... well, they've built a thriving business. Copyblogger.com started out as a copywriting blog in 2006. Today, … [Read more...]