Lead Conversion Is a Two-Step Process

The best way to improve any marketing campaign is to look at your data. Measuring things will help you make a better decision or change your actions if something isn't working the way it's supposed to. If you have a real estate blog and an IDX system installed, would you be able to tell me your conversion rate for the last 3 months running? Lead Conversion is a Two-Step Process Step number one is tracking how many website visitors turn into IDX registrations. This includes consumers who … [Read more...]

Use Open House Data To Generate More IDX Leads

It's been a little over 3 years now since I relocated to Laguna Niguel from Los Angeles. When I was searching for a place prior to my move, I made a list of homes I liked and I drove out to visit them on weekends. Every weekend, I'd plan my route, schedule appointments, and go look at them. Your potential buyers are doing the same thing. Maybe they have registered to search for homes on your website. Maybe they have favorite a couple of properties and printed out the … [Read more...]

Build A High Converting Real Estate Website with AgentPress Pro

There are 4 primary reasons consumers are coming to your website: To search for homes To find out how the market is doing To find out how much their home is worth To learn about the community When you're building a real estate website it's important to take all of these elements into account. How will you organize your content to make it easy to search? To make it easy for visitors to explore and learn about the various communities (the culture, the geography, and other elements … [Read more...]

12 Reasons People Don’t Trust Your Real Estate Website

Developing a brand people can trust online is easy. Position yourself as the "go to" expert in your community by developing highly relevant, educational, and useful content. Develop relationships with your readers by following up with them and showing them that you're there for them and that you care. Follow up with educational drip campaigns, listing email alerts, etc. Lastly, complement your content with a great professional-looking design. Sounds simple, right? And yet, so many … [Read more...]

10 Keys To Dominating Your Local Market

To rank well, build a site so fantastic that it makes you an authority in your niche. – Matt Cutts, Head of the Google Web Spam Team A decade ago, if you owned the domain losangelesrealestate.com you'd won.Today, you can't dominate your local market by simply gaming Google. Here's what to do instead... 1. First, know your audience.  David Meerman Scott, author of The New Rules of Marketing & PR, calls this creating "buyer personas." Here's how it works ... take 10 minutes to sit … [Read more...]

5 Must-Have Ingredients for A Successful Real Estate Website

The number 1 goal of your real estate blog should be to generate customers. Not blog subscribers. Not to see how many retweets your articles are going to get. Let me repeat...  Your number 1 goal should be to find ways to generate new customers through your content. If you're just getting started, below are 5 must-have ingredients for building a real estate blog and strategy that converts! 1. Good design Design doesn't just matter, it's 50% of the battle. - Rand Fishkin Good … [Read more...]

10 Smart Real Estate Blogging Tips

I've said it before, but it bears repeating ... The success of your real estate blog is dependent on your ability to create fresh new content, consistently over time. Think about it. Consumers are going online to search for homes and gather information about the local community all the time. So you started a real estate blog. You want to position yourself as the local expert ... To showcase your knowledge of the local real estate market. But doing this, growing an audience, … [Read more...]

7 Content Renovation Tips for Creating A Better User Experience

Think back to a time when you visited a website looking for something but it was overly cluttered, loading slowly, and full of useless or irrelevant information. How did it make you feel? Frustrated? Angry? Annoyed? When your website doesn't work the way users expect it to, or when they land on a page of your site from a search result that doesn't serve up what they were looking for, that's how they feel too. Frustrated. Angry. And confused. What if instead you focused on creating an … [Read more...]

5 Ways To Develop A Smarter Content Strategy In 2014

When you've had a website for several years and it just isn't converting at a high rate, it's tempting to want to scrap it and start over. But that isn't the answer to your problem. Instead, performing a simple content audit to see what's working and what's not, and providing a more focused effort, will get you moving in the right direction. So in today's post, I'd like to share 5 ways to develop a smarter content strategy in 2014. You don't need to ditch your website and start over from … [Read more...]

My Three Words for 2014: Create, Service, Ship

I feel like last year was full of both successes and failures. But I also learned a lot, and grew a lot. I also ran 7+ races last year. 3 half marathons, 2 trail races, and 2 road races. As a result, I lost weight and started eating and drinking healthier. And ultimately, I felt more natural energy throughout the day. I can't begin to tell you how good that feels. As I get ready for the year ahead looking at what I want to accomplish there's lots to be done but I'm excited for the road … [Read more...]