One of the things you’ll hear me say repeatedly is that marketing ALWAYS works, it’s just a matter of when, and IF, you have the right systems in place.
Real estate is a cyclical industry. It’s the work that you do today that pays off in the next 60 – 90 days. It’s always been that way.
You have to consistently be marketing, nurturing, prospecting, and closing!
If you don’t, you’re going to be left behind.
Grant Wise is the President and Founder of Witly (a client generation system for real estate professionals), host of the Marketing Genius podcast, and Facebook marketing expert.
Join us as we discuss:
- Why you can’t just “buy leads” and expect commission checks to pop right out
- The 3-pronged approach to building an effective client generation system
- The opportunity right now in the current market landscape to turn the volume up on the systems & the marketing in your business
- Why compassion is going to lead to more conversions right now
- Why you should stop selling based on what your pocket-book looks like
… and more!
Click the flash-player below to listen in:
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Ricardo Bueno (00:01):
Welcome to the Weekly Boost. My name’s Ricardo Bueno, and I’m a 10-year veteran at the real estate industry. And this podcast is dedicated to taking an honest look at the reality of marketing and growing your real estate business. My guess is you want to close more deals, whether it’s working with buyers or sellers. But it’s not as easy as some people, like bullshit marketers, would have you believe.
Ricardo Bueno (00:25):
I spend my day consulting with some of the best agents in the industry, which basically means I have a front row seat to the behind the scenes of world class marketing campaigns and listing strategies. And I’m here to unveil some of those strategies and tactics with you. Listen in as I share what’s good in real estate and the world of marketing. Let’s go.
Ricardo Bueno (00:50):
What’s up everybody? I’m here with the man, the myth, the legend, Mr. Grant Wise. How are you?
Grant Wise (00:56):
I’m like a brick of gold, man.
Ricardo Bueno (00:59):
So here’s what I like about you, Grant. My philosophy when I work and I talk with agents is, I’m a systems guy, I’m an automations guy. I think that automation can assist in the trust building process. I don’t think that automation just should replace the human-to-human and the belly-to-belly that we have to do in real estate. But I’m a systems guy in the sense that I always tell agents do things and build processes in place so that you can automate your workflow. And I think of highest and best use of time. How can you build systems so that you’re doing thousand dollar an hour work, not five dollar an hour work? And when I look at you and everything that you do and teach, I mean, that’s you. You’re an animation junkie.
Grant Wise (01:44):
Yeah. No, 100%. We like to automate the redundancies. You said it so well. There’s no reason that if you make 100 to 500, to 1,000 dollars an hour that you’re doing a $10 an hour activity.
Ricardo Bueno (01:56):
That’s right. So for those of us that aren’t familiar, can you tell us a little bit more about who you are, what you do, and kind of how you got started?
Grant Wise (02:04):
Yeah, sure. So like you said, guys, my name’s Grant Wise. I am the president and co-founder of a company named Witly. We are a training and technology company. We specialize in teaching agents how to build client generation systems in their business.
Grant Wise (02:22):
And I think the easiest way I’ve ever explained this is basically as a company, we legally and ethically help you print as much money as you could possibly ever want to make. That’s really kind of our core focus is, is helping agents bring in more commission checks more predictably.
Grant Wise (02:37):
And we help agents just build systems around lead generation, around their follow-up processes, around conversion, to help them create systems that generate buyers and sellers that are ready to go right now instead of those that have to wait. Because we know that realistically most agents have this type of system where they generate a lead, and they try to call them a couple of times, they don’t answer, and so they move on with the lead.
Ricardo Bueno (03:02):
Grant Wise (03:02):
So it’s kind of filling that gap. I’m actually working on our webinar presentation right now. And the title is How To Convert Real Estate Leads Without Calling, Texting, or Emailing Anyone. Right? So it’s how do we solve that conversion problem that so many agents are having. That’s kind of just been our core focus. I got started as a brokerage owner when I was 21. And when I was 23, we started our training company. I was bankrupt when I started. And took the only last $25 I had to my name and put it in some Facebook ads, and grew that into a over $10 million business.
Ricardo Bueno (03:41):
You’re a hustler.
Grant Wise (03:43):
And we’ve spent our time, money, and energy, and blood, sweat, and tears helping real estate agents grow and scale their business. And very thankfully, we’ve been able to help. We’ve got over 3,000 students. We’ve helped sell billions of dollars real estate the last few years.
Ricardo Bueno (03:59):
Grant Wise (04:00):
And we’ve just had a blast, making an impact and helping people earn more income.
Ricardo Bueno (04:04):
That’s awesome. So when I talk about this stuff, it’s difficult because I meet agents who say, “I’ve tried ads. It doesn’t work,” and things like that. And it has to be a one-two punch. There’s the ad part of it, and then there’s the follow-up, the contact and conversion process.
Grant Wise (04:21):
Ricardo Bueno (04:22):
Your company does both, right?
Grant Wise (04:25):
Absolutely. What I realized is that we got started, we were just teaching agents how to generate leads with Facebook. And we realized that that’s not how we were graded. I have 100% success rate. I have literally never failed. I’ve helped agents generate leads every single time we’ve ever tried. I’ve never failed.
Grant Wise (04:43):
But was fascinated by the fact that, even though that’s what people paid me to understand and paid me to do, it’s not really how I was graded. I was graded based on how many commission checks I was able to help somebody generate, which is obviously natural. People want results.
Grant Wise (04:57):
And so, we really kind of just took accountability for that process. So many people tell agents that they’re bad or broken because they can’t convert, or aren’t converting really well. It’s an easy scapegoat for blame whenever something doesn’t work the way that you promised it to be working.
Grant Wise (05:13):
And so we help people build a system, and that’s what we call a client generation system. The first thing we have to do is we have to generate leads. The second thing we have to do is we have to build a relationship with those leads. And the third thing is we have to be able to convert them. So it’s really more of a three-pronged approach then just getting leads in, or just building a brand.
Grant Wise (05:33):
If you just have one, or you just have the other, what you really ultimately have is a lot of inconsistency. We created this index, which is how we grade clients when they come in. And most people only have one. They only have leads coming in, or they only have a brand, or they only have great sales processes. And very few actually have all of those kind of working together in one holistic system that helps them generate customers. And so that’s really what we focused on.
Grant Wise (05:59):
And yeah, it’s way more than just generating leads. Generating leads is easy. It’s really not difficult, but converting them, there’s an art and a science to doing that. And we definitely, we love helping people understand.
Ricardo Bueno (06:15):
Your marketing is sort of haphazard if you only have one of the three, it sounds like.
Grant Wise (06:20):
It’s not going to get you where you want to go. I mean, the agents, it’s kind of like people that buy six-pack ab programs. People swipe their credit card, they’re like, “Great, I got abs. It’s done.” And some people have this false belief that you can just buy leads and that’s the solution.
Grant Wise (06:35):
And unfortunately, that’s a big part of what the industry sells them, but it’s not done. When you swipe your card and you get a lead, that doesn’t mean that you get business. There were, what was, like 85 million leads generated last year, the year before, and only 6 million transactions. So you’re seeing that there’s a vast majority of leads generated per transaction sold. It’s roughly nine to one. And so it’s far more than just getting some leads in your business. It’s not going to solve your problem.
Ricardo Bueno (07:04):
So we’re in a crazy time right now. We got the pandemic going on. It’s going to affect the market. You can already see the trickle of all of that happening. So I’ve always been teaching agents, you have to have multiple sort of fishing lines in the water to bring in new business.
Ricardo Bueno (07:24):
So what can they do now to start prospecting, and what are the opportunities online now? Because what I’ve noticed is a couple of things. A lot of the big players aren’t running anymore ads, Zillow, Redfin, et cetera, they’ve all sort of ceased or stopped their iBuying programs. Traffic is up, lead cost is down. What do you guys see happening in that sort of arena, and what do you see as the opportunity for agents, whether they’ve run ads before or whether they haven’t?
Grant Wise (07:53):
Yeah. I think that you’re seeing this forced evolution in a very traditional industry. So real estate’s a very traditionally done business. It’s all cold call, door knock. That’s 90-plus percent of the business still. A huge majority of it’s still done by referral. You’re seeing an entire industry literally screeched to a halt and have to evolve almost overnight.
Grant Wise (08:16):
Whereas, there’s a huge portion of early adopters, I say huge, it’s really still only a small percent of the industry, that have been doing this for a long time. And so there’s a lot of people that are reaping those rewards like crazy because ad costs is down as much as 35%. Meaning if you’re cost per lead was 10 bucks, it’s now roughly six to seven dollars a lead.
Grant Wise (08:38):
Fewer people are spending in the market because everybody’s contracting. They’re not expanding into it. And as of us doing this, Zillow and Redfin and OpenDoor and Offerpad have kind of ceased iBuyer activities. I saw an article this morning, Zillow’s actually canceled all pending contracts and closing.
Grant Wise (08:57):
And so it’s interesting. It’s very, very interesting what’s happening because it’s really this perfect storm for people that have a little bit of cash and can put it into marketing and advertising. What it’s going to happen is, yes, you might not sell a house today when we’re at the peak of coronavirus infections and everybody’s freaking out.
Grant Wise (09:18):
Don’t be an insensitive jerk, but realize that you do have an opportunity to begin to fill your pipeline. This is not a new principle. A pipeline is something that you should have had up to this point. If you’re not making money today, it has nothing to do with the coronavirus. It has to do with what you didn’t do two or three months ago-
Ricardo Bueno (09:39):
Yeah, the activities you didn’t do.
Grant Wise (09:41):
You live in a cyclical industry. Real estate happens in 60 to 90 day phases. It’s the work you do today that will get you paid in two or three months. It’s always been that way. So this isn’t new. This has nothing to do with the coronavirus. This has nothing to do with the markets. This is still the truth that what you did two or three months ago is the reason you’re not closing anything today.
Grant Wise (10:01):
Now, yes. Is it true some people have said, “I don’t want to buy right now,” yes. Yes, is it true that people have said, “I don’t want to sell right now,” yes. Yes, is it true mortgage companies are going out of business? Yes. All of those things are factually accurate. But here’s some more things that were factually accurate. In 2008, 2009 at the height of the recession, we still sold over four and a half million homes. Well look, last year we sold just around 6 million. That’s only about a 20% decrease in production.
Grant Wise (10:28):
Also, in the height of the recession, 2008, 2009, there was a 26 to 30% reduction in licensed agents. Okay. This isn’t bad. This is good. Most of you complain because there are too many licensed agents. Now, there’s not going to be as many of those people. So I think you have an incredible opportunity. I took a call yesterday morning, a client of ours in New York. As of a few days ago, New York banned cold calling until September 7th. Okay?
Ricardo Bueno (10:56):
Grant Wise (10:56):
He called, said, “Dude, I got the message that they were banning cold calling. And I don’t cold call anyway, but I realized that, oh yeah, I’ve got an opportunity to just turn the volume up on some of the systems that we’ve helped them build.” And four buyers that signed exclusive agreements with him in a 24 hour timeframe, that are not going to buy today because you can’t. It’s illegal to go try to do business in the State of New York right now. But when we get through this emergency period, when we start to get back to some semblance of normalcy-
Ricardo Bueno (11:26):
Grant Wise (11:26):
… people are going to want to act. For every person that is not positioned for this right now, wasn’t well-capitalized, wasn’t expecting it, maybe his credit wasn’t great, blah, blah, blah, blah, it’s not going to do anything in the market. There are a ton of people that have been waiting for an opportunity like this. Because real estate is very similar to the stock market. You buy low, you sell high.
Grant Wise (11:48):
Well there’s a lot of people, guys that bought low six, seven, eight, nine, ten years ago, and are now ready to sell high. And because the House passed that two trillion dollar bill today, you’re going to see this mass injection of capital into the markets. I don’t know if it’s going to solve a lot of the problems because of some of the disastrous way that this was handled in my opinion.
Grant Wise (12:11):
But what you’re going to see is inflation’s going to kick in in the next couple of years. And hard asset values are going to climb really high. And what that means is that things like real estate, things like gold and silver, or things like art, things like all of these hard tangible assets are going to scale in value.
Grant Wise (12:29):
So when people say, “Well, we’re at the top of the market,” well we’re absolutely not at the top of the home value market, you’re going to see this huge jump because of inflation in the next couple of years. So those people that might be buying a house at 300K today, one, three, four or five years, that value is going to drastically increase.
Grant Wise (12:47):
And therefore, look, I bought low in the markets, eight, nine, 10, 11, 12, whenever people bought, I’m selling high. And because of interest rates I can buy a bigger house. And so I’m going to go buy, and then boom, in three to five years I’m going to see another huge uptick in value. And I’m going to be able to keep playing this game.
Grant Wise (13:03):
So yeah, there’s a lot of unprepared people for what’s happened. And people don’t focus on the good, they focus on the bad. So which is why we’re tend to, oh, my buyers are canceling. Well, which ones aren’t canceling, right? Focus on the people that are actually ready to do stuff with you because they’re still going to be a drastic portion of the market that does that.
Grant Wise (13:21):
Real estate doesn’t stop just because the market did. The market is an independent thing of real estate. Yes, it is true, people lost their jobs. Yes it’s true, banks aren’t funding because they’re afraid of the wholesale market. Yes, it’s true. A lot of these things are true. But their only true for a certain number of people. You have to understand.
Grant Wise (13:44):
And so I think that you have an incredible opportunity to be expanding into the market when costs are lower than they’ve ever been. For me, this is like Facebook circa four or five years ago when there was virtually no competition and everything worked.
Ricardo Bueno (13:58):
The dream years.
Grant Wise (13:59):
It’s right there. You’ve got that same opportunity to go out there and arbitrage a lot of the real estate opportunities that are sitting there. It is prime time. This is the thing. Seize it. Take this moment and truly understand what you have.
Grant Wise (14:18):
Yes, a lot of what we’re saying is true. Nobody has a crystal ball. We’ve never lived through a pandemic like that. Yes, a lot of these things are true. But I saw a post a second ago, Airbnb, Uber, Asana, Slack, a lot of these companies were born in the last recession. They all have multi, multi billion dollar valuations today.
Grant Wise (14:39):
For everybody that’s suffering right now, there’s equally, maybe not more, but there are a ton of people that will thrive because of what’s happened. So I don’t know, I just think you have a massive opportunity right here today, as an agent, better than you’ve probably ever had to scoop up market share. And the people that are the top producers in the market understand that, and they’re just going to grab more-
Ricardo Bueno (15:02):
They’re going to jump on it and capitalize on it.
Grant Wise (15:04):
Ricardo Bueno (15:06):
So let’s talk about contact and conversion process. Nobody has a playbook for everything that’s sort of going on. I’m looking at the opportunity here, I’m jumping on it. What is an effective contact and conversion process look like, and does any of that change given the sort of market environment that we’re in with, with having to practice safety protocols, and all that sort of stuff? So you think any of that changes?
Grant Wise (15:32):
So foundationally, structurally, compassion is going to lead to more conversion. Okay? That’s just a rule. A lot of agents, the coronavirus aside, are selling based on their current needs. And what I mean by that is that most agents don’t make a lot of money, they don’t sell a lot of houses. Whereas they’re always dependent on the next check, and that’s what they’re focused on. So their sales process is really predicated-
Ricardo Bueno (15:55):
Suffers because of it.
Grant Wise (15:56):
… on how much money they need. They’re selling based on what their pocketbook looks like, which is I need a check because I’m hungry. If that’s where you are right now, I don’t know what’s going to happen for you. Because that was the horrible process to have in a great economy, and it’s an even worse one to have in a bad economy.
Grant Wise (16:15):
So I think compassion, you just have to understand that, serve, don’t sell. Just remember that. If I can just go serve people right now, that compassion will lead to conversion over time. I think that’s really important to understand.
Grant Wise (16:29):
All of the same rules apply. Principally, business is business, marketing is marketing, sales is sales. We are all fighting for more attention. “The person that owns the mindshare owns the market share,” is a great quote a student of ours had. And so principally those things haven’t changed. The more you can get your brand out there, the more you can build a relationship with the market, the more you can do those things right now, the more of those rewards you will reap when we start getting back to normalcy.
Grant Wise (16:57):
And I keep saying that and I probably shouldn’t, if you go look at the trend data in your MLS, you’ll likely see where transactions maybe have slowed down a little bit, but they’re not stopping. That’s not going to happen. They’re going to keep moving forward. People are going to keep buying and selling. So if you can go out there and grab more attention, and use compassion instead of scripts and all those other kinds of BS things, that’s what’s going to help you really truly seize an opportunity in this market.
Grant Wise (17:22):
Tactically, our conversion secret is this, dynamic video remarketing. Okay? If you want to create really great pieces of video content, and right now is a perfect time to be horrible at video because everybody is at home-
Ricardo Bueno (17:39):
You get a pass.
Grant Wise (17:41):
… everybody’s in their PJ’s, everybody’s hair sucks. Never been a greater time to be bad at video when everybody in the world sucks at video right now. That’s perfect, you’re fitting in. Create a piece of video content.
Grant Wise (17:54):
Dynamic video remarketing is this, you create a piece of video content, and you retarget that to the leads you have, or the database you have, or your past clients, or your sphere. Remarketing is kind of like following people all over the internet. It’s kind of like when you go to Amazon, and you’re going to go buy, I don’t know, microphone equipment, right? and you decide, Hey, I’m not going to buy this right now. And then you go back to Facebook, and all of a sudden-
Ricardo Bueno (18:19):
Boom, there it is.
Grant Wise (18:19):
… that microphone equipment’s right there. Boom. Hey, give me your credit card. You forgot to check out. And that’s retargeting.
Ricardo Bueno (18:24):
Here’s 20% off.
Grant Wise (18:25):
Absolutely. So what I believe is that, knowing this is a relationship based business, once you have a lead, it’s your job to build a relationship with them, create a connection with them. And there’s absolutely no better way to do that than with video. And so what we believe is if you can leverage dynamic video remarketing, and you can start marketing to the people that are in your database, marketing your new leads, retargeting, remarketing, following them all over the internet with your content, that’s what’s going to help you build a relationship. That’s what’s going to help you grab attention and keep it for pennies on the dollar. So when people start taking actions, you’re the one that they’re doing it with. That’s our secret. I mean that’s what’s really helped us increase our client’s conversion as much as three to five percent-
Ricardo Bueno (19:08):
That’s [inaudible 00:19:09].
Grant Wise (19:10):
… in order to help them truly, truly kill it.
Ricardo Bueno (19:13):
That’s awesome. So if you were crafting an ad strategy for kind of where we are now, how would you layer the different types of ad campaigns? Would you start with lead ads? Would you do branding and awareness ads? Retargeting is something that I don’t think not enough agents do. Very few. So how would you start to layer that strategy? What does it look like?
Grant Wise (19:35):
Yeah, so the first thing we want to do is generate leads. So we would use a lead ad giving away a list of properties available in the market. The second thing we want to do is we want to retarget those leads. So we would build a custom retargeted audience of the people that became real leads, and then remarket those people with video content. And then the third thing you would do is run call to action campaigns.
Grant Wise (19:57):
So based on how much of the videos that you’re putting out there, people are watching, you can track that, and you can basically build an ad. You can set it and forget it almost. Where when somebody watches that, that triggers the notification in Facebook, and they start showing people call to action ads. A call to action campaign being an a appointment campaign, or a messenger bot, or something like that that’s engaging them to to start talking with you.
Grant Wise (20:21):
That’s what are kind of, I don’t know, ad stack looks like, if I could say it like that. That’s what we call a client generation system. First, we’re generating leads. Second, we’re building a brand. Third, we’re converting customers. Well in ad terms, first, generating lead format. Second, we’re building a brand, dynamic video remarketing, and then third we’re converting call to action ads.
Grant Wise (20:42):
And if you do that in kind of a systematic way instead of looking at your cost lead, I would encourage you to do the thing that no agent does, and look at your cost per closing. If you want the secret to scaling your business, it’s paying attention to the metrics that actually matter. Your cost per closing will show you how to scale way beyond any of your competition because while you’re saying, “Oh great, I’m getting $3 a lead,” which doesn’t mean anything, I’m saying, “Oh look, I’m selling a house every $300 I spend. I’m going to sell five homes this month. Well, 300 times five is 1,500. I’m going to spend $1,500 this month in marketing.” Boom.
Grant Wise (21:18):
That’s how you really, really strategically go out there and grow and scale a big business. And you constantly reinvest a percentage of your check back into your marketing. And this is how we take people from spreading $100 a month to $100 a day, or $1,000 a month to $1,000 a day in marketing is by creating the right types of models where they can really get that hockey stick growth in their business. And I’ve helped people earn $100,000 in 60 days. I’ve helped people do crazy stuff.
Ricardo Bueno (21:50):
Grant Wise (21:51):
Because we’re focused on the right things. We’ve implemented the right systems. We have things that are out there working for us to bring us customers while we are focusing on serving the customers we have. This is what every agent wants. I only want to talk to buyers and sellers that are ready to go right now. This is the number one thing that every agent wants, but they don’t have a lead gen system in place. They don’t have a branding system in place. They don’t have a conversion system. They don’t have any of those systems in place to bring them those.
Grant Wise (22:21):
That’s why we see traditionally most agents systems are broken. They get a lead. They call them a couple times, they don’t answer. They go to the next lead. Okay? Well look, don’t generate so many leads. Just generate one lead, and put the right systems in place to literally attack those people with great content, great follow up communication. And when they’re ready, they will identify to you, yes, I’m ready, by a booked appointment, or a messenger bot interaction, and then you can step in and you can close.
Grant Wise (22:52):
Those are the only people that I pay attention to, the people that have already paid me money, or the people that have gone under contract, or are ready to go under contract. And we have systems in place. I’ve personally booked over 17,000 appointments for my company, never spoke to one of those people until they got on the phone. And for a long time, never even talked to any of them until they had already paid us money.
Ricardo Bueno (23:13):
Grant Wise (23:13):
So you can build systems like this that allow you to scale without doing a lot of those such things. And right now, I’ve joked with people that I want to go get my real estate license because my entire focus in real estate has been on helping agents grow. When I had a brokerage as a marketing agency, software company, it’s never been on production. And I probably would never still go get my license.
Grant Wise (23:36):
But you have such an opportunity right now. Most agents just don’t understand it because they don’t understand business. But if you really start to become more of an investment minded person as a realtor, you can far exceed your wildest expectations. But most of you think like employees. That’s the way people teach you how to sell real estate. They teach you how to become a “producer.” Well, producer is just another word for really good employee.
Grant Wise (24:04):
Most “producers” make really horrible business owners because they think that they’re the reason that their business has to move forward. And that’s not a business owner’s mindset. It’s not an investor’s mindset. I want my money to go make more money for me. I don’t want to have to spend my time to do it. Because if I have to spend my time to make money, then I just have a job. It’s not why most people got into real estate. Most people going to real estate because they wanted to create freedom for themselves, income freedom and time freedom. And they end up-
Ricardo Bueno (24:32):
You have to play the long game though.
Grant Wise (24:40):
… [crosstalk 00:24:40] of the prisons that don’t make them…
Ricardo Bueno (24:40):
You have to play the long game. You have to have the longterm mindset.
Grant Wise (24:43):
You do. But what I’m saying is that, guys, you can build systems that help you build for the long game and bring you short term results. It’s not like you have to play the long game 100% of the time. But if you don’t have systems in place that help you do that, you’re going to struggle. You’re always going to be working check to check. That’s not different than somebody that has a job and gets paid every two weeks. You’re always going to be working paycheck to paycheck if you’re so fixated on the next deal, and the next deal, and the next deal, and the next deal.
Grant Wise (25:12):
You can play both games. I understand you want to make money now, which is why we teach people how to make money right now. But I also understand that if you don’t have the right systems in place that will help you build relationships longterm while you focus on the people that you’re doing business right now, it’s a recipe for disaster.
Grant Wise (25:29):
It’s why so many agents have such inconsistency in their business and in their personal lives because they’re always doing this. They’re always just going up and down with what worked. And they’ll work for a week, and then they’ll get paid two or three months later, and they’ll wonder where all that money came from. And they’ll be like, “Oh yeah, it’s from those Facebook ads. I better go put those back in place.” And then they’ll do it again. And it won’t bring them immediate results, and they’ll-
Ricardo Bueno (25:51):
Grant Wise (25:53):
It’s just a vicious cycle.
Ricardo Bueno (25:54):
So one of the things I always tell people is marketing always works, it’s just a matter of when, and if you have the right systems in place. You’re out there helping agents build those systems. How does Witly help us do that? Can you tell our listeners how you guys help them do that? And you’re also doing something very generous, I think between now and April 18th you’re offering some of your training for free. Is that right?
Grant Wise (26:20):
Yeah, that’s right. So great question. I appreciate that. Yes, from now until April 18, 2020, we’re giving away our entire training platforms, there’re over $15,000 in courses to help people that have been impacted by COVID-19. And Witly is, it’s just a tool. I think the value in what we do is the training that we provide because it actually teaches people to go out there and make money. Really is just a tool we built that makes it a lot easier.
Grant Wise (26:48):
People have to build marketing campaigns, landing pages, and email sequences, and text campaigns, and they have to place pixels, and they have to be compliant based on EU standards. Most don’t even know what that means. They have to integrate all those things. There’s just so much that goes into building an actual marketing funnel so that you can run Facebook ads.
Grant Wise (27:05):
And so what we did is we just went out and we prebuilt it all for them. We prebuilt their landing pages, and their email campaigns, and their texting campaigns, and their pixels, and their compliance. And we pre-integrated that to Facebook. All we did is we built a tool that did all the hard work for them. You can think of it like basically we just gave them their time back. Instead of spending eight hours building funnels, well, you can just do it in a couple of seconds.
Ricardo Bueno (27:28):
The highest and best use of time.
Grant Wise (27:29):
Yeah. And then you can just go focus on doing what you’re really good at, which is being a realtor. And so, Witly’s just a tool. Our training is insanely valuable, but Witly’s definitely a tool that helps them implement what they’re learning. So it makes their lives a lot easier doing it.
Grant Wise (27:46):
And we just released something pretty cool, our auto audience tool, which allows them to sync their database to Facebook so they can target market their audience, their past clients, their new leads, their old leads-
Ricardo Bueno (27:58):
Grant Wise (27:58):
… their sort of influence. And it automatically updates that information. There’s not a tool like this that exists, so they can create really organized marketing experiences.
Ricardo Bueno (28:08):
Grant Wise (28:09):
We have a lot of really cool things that we’re working on. Some that I just can’t go into immediately. But Witly’s a tool. It’s nothing more than something that you can use to help grow your business, help get your time back, help you predictably create more income for yourself. And then our training obviously teaches you how to get traffic to your marketing funnels, and all those kinds of things so that you can grow.
Ricardo Bueno (28:33):
Awesome. Well Grant, I want to say thank you so much for taking the time. I really appreciate it. You’re a wealth of knowledge, and I admire the hustle.
Grant Wise (28:43):
All right, man. I appreciate it. Yeah, I know, it’s been an honor. And thank you for letting me come out here and yell at all your people for a little bit. Look guys, I hope you understand that I’m just passionate. I love helping people become really successful. And sometimes in order to be able to do that, you got to have somebody to come in and just give you a kick in the rear and-
Ricardo Bueno (29:02):
Grant Wise (29:03):
… I might not have been able to do that for you today, but hopefully you’ll learn something that can help you grow our business.
Ricardo Bueno (29:08):
Awesome, man. Thanks.
Grant Wise (29:09):
Ricardo Bueno (29:10):
Thank you for listening to another episode of The Weekly Boost. If you got value out of this episode, do me a favor, head on over to iTunes to subscribe and leave a review so we can reach more people and change more lives with this content.
Ricardo Bueno (29:23):
Oh, and one more thing. Do you want to know how effective your online marketing strategy is? In order to succeed in real estate, you need to learn how to market yourself well. Find out how your marketing strategy stacks up against the competition by visiting ricardobueno.com/audit. Answer a few simple questions and get an instant audio course on how to level up your marketing today. Again, that’s ricardobueno.com/audit. See you next time.
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