Always Keep Testing

June 12, 2017

I’m currently reading Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company and Revolutionized the Industry.

It’s really a great read with some valuable insights, like this one:

Keep in mind that the landscape is always changing; you must always examine what’s working, evolve your ideas, and change the way you do things.

This applies no matter what industry you’re in.

We’re just about halfway through the year. If you haven’t hit your production goals, don’t worry, you still have 7 months left.

What’s working for you right now? What one marketing strategy or tactic has yielded the best results?

Don’t just keep doing what you’re doing and expect to double your results. You have to study, test things, and evolve. Try something new.

Cancel any subscriptions to products you haven’t used in the last 60 – 90 days.

Don’t just go through the motions, start running your business like a business.

Ricardo Bueno

Author

Ricardo Bueno is the Chief Experience Officer at Good Events Co., where he helps real estate brands produce & create unforgettable events that move the needle. He also serves as a Brand Ambassador for Real Geeks and Cross Country Mortgage, collaborating on marketing, content, and live experiences for high-performing agents and teams.

Previously, he created and led FUBCON, the “Super Bowl” of real estate conferences and one of the most talked-about conferences in the real estate industry.

Whether he’s building brands, producing events, or teaching agents how to convert leads into closings, Ricardo brings the energy, strategy, and execution to help pros stand out in a crowded market.