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Ricardo Bueno

Ricardo Bueno

Online Marketing Strategies for Real Estate

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July 17, 2012   |   by Ricardo Bueno   |   Get free new post updates HERE.

12 Blog Content Ideas To Fire Up Your Real Estate Blog

WritingSuccessful blogging takes an investment of time and energy. A commitment to creating content often and consistently.

The more consistent and useful your content, the quicker you’ll develop an audience and the quicker you’ll establish yourself as the local market expert.

With that in mind, today’s post is a quick reference guide for the newbie real estate blogger and the type of content you can and should be creating for your new real estate blog.

12 Things To Write About on Your Real Estate Blog:

1. Write about a local restaurant or business. If it’s a new business, take a photo of or with the owners and let them know that you’ll be covering them on your site. They’ll appreciate the publicity and they’ll tell everyone they know to check out the great press coverage on your site. 

See: A Taste of the Hi-Life in South Pasadena.

2. Cover local and holiday events. Grab a calendar from your local high-school or the local community center. Look at events that stand out and that you think folks might be interested in attending (like a local wine tasting event for example). Also, holiday’s make for some good blog content. Everyone is looking for something to do on a holiday.

See:  Halloween Events in Pasadena this October.

3. Write about the specific area you work in to showcase your expertise. This is a great to show off your knowledge of an area and it’s also great for SEO.

See: About Long Beach California

And: Pasadena City Guide

4. Write about your listings (a “Just Listed” announcement post). Again, this is a great way to showcase your expertise, hi-light your work and it’s great for SEO. If you don’t have any listings, write an area “Market Report.”

See: 4161 Hathaway Ave, #46…

And: California Craftsman – New on the Market in Altadena

5. Write about a recently sold listing or a first time homebuyer purchase. Include your buyers in your article as a testimonial. If you’re a stager, write about a recently staged property.

See: Home Staging In Pasadena for A Small Affordable Housing Condo

6. Write a “How To” post. Buyers and sellers are always looking for information on-line (they’re always seeking advice). Hi-light your expertise by offering solid How To advice via your blog posts. Things like Prepping Your House for Sale or Winning the Multiple Offer Game. Another great example from the financing side comes from Loan Officer Dan Green (author of the Mortgage Reports): How Loan-Level Pricing Adjustments Keep You From Getting the Lowest Advertised Mortgage Rates.

7. Write a list post. Lists posts generally tend to be very popular. Why? Because they’re easy to skim through and read. After all, people have a short attention span as it is. So the next time your offering advice, make a list of recommendations that you would offer a buyer or seller as they prep to sell their home.

See: Eleven Expert Tips to Make Small Rooms Feel Larger

And: 6 Pricing Mistakes and How to Avoid Them

And: Top 3 Most Expensive Home Sales – February 2010

8. Write about the Home Buying or Selling process and or define real estate terminology that the average consumer might not otherwise be familiar with. Buying a home can be a particularly intimidating process. After all, it’s the biggest financial commitment in a person’s lifetime. What they’re looking for is a ton of good advice to familiarize themselves with the process so that they can feel confident in their decision to buy. So break down the buying or selling process into terms that the average Joe can understand.

See: Home Buying Process – Back to Basics!

And: What the heck is RESPA and why should I care?

And: What Can I Expect from A Home Staging Consultation?

And: Does Home Staging Really Work for Pasadena Real Estate Sellers?

9. Put yourself in the consumers shoes and write a post offering them advice. Think of it this way, the next time someone asks you a question, write it down and blog your response. Then publish it and share it often.

See: Help! My House Has Termites!

And: How Not to Price A Home

And: What to Put Away and What to Leave Out

10. Every now and then, it’s OK to have fun and get off topic. Successful blogging requires consistency. The following examples are from bloggers who have turned a fun off-topic post into a fun series (Miamism Friday’s is delivered weekly and so is the Sunday Spectrum). Think of something fun that you can blog about and blog about it often.

See: Miamism Fridays

And: Mojito Review – Novecento, Brickell Ave

And: Sunday Spectrum – Pasadena’s Parrots

11. Cover industry news (financial updates, etc.). The most common question people ask me is “can I just copy and paste news from other sources?” The answer is no. That’s a violation of copyright. What you can (and should) do on the other-hand is quote a section of the article in question and inject your own opinion into the article. Tell me why you think this is important or how you think this news is going to impact the local real estate market.

See: Spring 2010 FHA Changes – Higher Fees, Bigger Downpayments, and More Mortgage Insurance

And: California Offers a New Tax Credit for Home Buyers

And: Condos Available for Pasadena Low to Moderate Income Program

And: The Future of Miami Mortgage Rates

12. Write about a particular complex or properties within a given price point in a certain area. Here’s the thing, you’re going to attract the kind of business that you write about. So if you want to work with buyers, write articles for buyers. If you want to attract buyers in a certain area, write about that particular area often. Make sense?

See: Brickell Key Condos

Certainly I’ve missed a few topics. If that’s the case, offer your suggestion(s) in the comments below and if you’ve written an article along one of these topics or one that you suggested, link to it in the comments below and I’ll do my best to update this post.

What kind of things do you find it easy to write about?

[Flickr Photo by: Markus Rödder]

About Ricardo Bueno

I specialize in marketing and technology for the real estate industry. Currently: Marketing Technology Director at West (a Williston Financial Group company) West. Previously: National Trainer at W&R Studios.

Get more from me on and .

Reader Interactions

Comments

  1. irinanetchaev says

    April 3, 2010 at 11:54 am

    Hi Ricardo,
    Great post and wonderful suggestions! Sometimes, we just overthink it. In my case, I needed to learn to just let go of making it perfect and write about daily things I see or questions that I have been posed.
    Thanks for the link love!

    Reply
  2. Ricardo Bueno says

    April 4, 2010 at 8:23 pm

    Irina: My pleasure. You've done an excellent job with some of the changes that you've made around your site. I'm sure it must feel great given that you've come so far with it all on your own 🙂

    Thanks for your insight and for stopping by.

    Reply
  3. Ric Dizon says

    April 5, 2010 at 3:38 pm

    Again, a nice post with suggestions that are helpful for both the novice and expert real estate bloggers. Your tips are easy to read and follow with great examples. Thanks for sharing

    Reply
  4. Ricardo Bueno says

    April 5, 2010 at 3:43 pm

    Ric: thanks for stopping by and thanks for the comment! I tried to pull examples from different bloggers who have been writing along these topics. I like their blogs and I think they're posts offer an excellent example to novice and experienced bloggers alike.

    Reply
  5. Ted Mackel says

    April 5, 2010 at 5:49 pm

    Great post Ricardo! Earthquake preparedness is a great topic. Also I cover tracts in my area, I post floor plans and sales history

    Reply
  6. Ricardo Bueno says

    April 5, 2010 at 5:51 pm

    Ted: Thanks. EXCELLENT suggestions!

    Reply
  7. MovingMountains says

    May 11, 2010 at 6:20 pm

    Hi Ricardo:

    Thanks for featuring some of my posts:o)

    I find that people are interested in learning about how something that is happening in the news might affect them personally. I also try to discern what questions someone might have about home staging or preparing their home for sale and write a post that poses and answers that question.

    Reply
  8. Ricardo Bueno says

    May 12, 2010 at 3:49 pm

    My pleasure Michelle! I like your approach. You write in a way that specifically hi-lights your knowledge and expertise and that's how I think others need to approach it.

    Reply
  9. Laurie Manny says

    May 28, 2010 at 12:22 am

    Very nice post Ricardo! Excellent advice for all level bloggers, great choices. Thanks for the link luv hun!

    Reply
  10. Laurie Manny says

    May 28, 2010 at 6:22 am

    Very nice post Ricardo! Excellent advice for all level bloggers, great choices. Thanks for the link luv hun!

    Reply

Trackbacks

  1. Memphis Batt says:
    April 10, 2010 at 10:35 pm

    Я извиняюсь, но, по-моему, Вы допускаете ошибку. Могу это доказать. Пишите мне в PM….

    Successful blogging takes an investment of time and energy. A commitment to creating content often and consistently…..

    Reply
  2. Kylie Batt says:
    April 21, 2010 at 5:34 pm

    Такова жизнь. Ничего не поделаешь….

    Successful blogging takes an investment of time and energy. A commitment to creating content often and consistently…..

    Reply

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