Technology and social media have completely changed the landscape for buyers, sellers, and agents, causing a seismic shift.
On the one hand, younger entrepreneurs are entering the real estate market and bringing their digital expertise with them. Simultaneously, millennials have become the single largest buyer demographic, accounting for nearly 25% of all sellers, and relying on the Internet to get things done. If you, as a real estate agent, aren’t keeping up with this shift, you run the risk of fading to the background and not being seen.
Personal branding, and branding in general are now more important than ever. Your competition is moving quickly building out their websites and social media presence and making a name for themselves.
Brian Gardner is co-founder of Agent Engine. They assist real estate agents and other industry professionals in establishing a digital presence, utilising the power of technology and social media to build (and grow) their business. Brian joins The Weekly Boost to discuss his personal branding expertise as well as his thoughts on the future of the real estate industry and developing a strong online presence.
Click the flash-player below to listen to this week’s episode:
2:06 Who is Brain Gardner?
4:56 Why Agent Engine? Why Real Estate?
7:06 Why build a personal brand?
8:50 When you decide to build a brand, where do you start?
10:44 Designing a personal brand and website that works
13:33 Should content come first?
15:51 Choose the medium that works best for you and your consumers
17:15 Be authentic, be consistent
20:03 How does Agent Engine revolutionize the real estate industry
23:48 Advice to people just getting started in to the real estate business
25:32 Mistakes to avoid when building your personal brand
31:02 How do you quantify how your website is performing
35:49 Leverage what you can in the beginning or you run the risk of wasting too much money
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To learn more about Agent Engine:
To connect with Brian:
To connect with Ricardo Bueno: