You know that a well executed content strategy is the solid foundation of any online business.
Every day, you use your WordPress editor as a valuable tool to engage and attract new prospects — one blog post at a time.
But what do you do when you run out of things to write about?
How do you keep the ideas flowing in order to continuously feed the blog beast?
One idea might be to keep a simple blogging journal — a book of ideas on things to write about. But here’s a faster way capture ideas on the go…
Capture Blog Post Ideas Faster Using Evernote:
If you’re a real estate agent, chances are you’re always on the go answering questions on your mobile phone.
One thing I always tell agents, is to use those questions as blog post ideas.
Let’s say for example that someone asks about using gift money as a form of down-payment. You’re going to write an email response to them and let them know how they can use it and how much, right? Well, why not turn that email response into a blog post so you can market it online, 24/7?
- Go to Evernote.com and create an account.
- On the upper right-hand side, click on the drop-down arrow next to your name > then, click on “Settings”.
- Scroll down a little bit, and you’ll find an email address to send “email notes to”. Copy that address and save it into your contacts (I titled mine “Evernote”).
When you’re ready to start sending notes to Evernote, your subject line will be become the title of your note, and the body of your email will become the body of your note.
If you want to save a note in a specific “Notebook” in Evernote, simply tell Evernote which notebook to put it in by adding @NotebookName and the appropriate #tag in the subject line of your email. For example:
This sends your note to Evernote and saves it in your “BlogTopics” notebook and tags it under #postidea. So the next time you want to look for something to write about, just do a search in Evernote for #postidea or open up your “BlogTopics” notebook.
And since you spend so much time responding to client emails, BCC’ing post ideas into your “BlogTopcis” Evernote folder should be a piece of cake.
When Should You Use Evernote?
- Whenever you’re emailing a customer an answer to a question, BCC your Evernote account. Answers make great blog posts to frequently asked questions.
- The next time you’re standing in line at Starbucks and inspiration strikes, send a note to Evernote with your new post idea.
- Whenever you get an email from your kids school about upcoming events, save it into Evernote. Those types of emails make for good local blog fodder.
Of course, you don’t always need to send everything to Evernote. (I still write in my moleskine notebook and sometimes, I write things into Notesy on my iPhone). But a lot of times, saving something into Evernote is faster and more efficient. It’s also incredibly simple to look things up later.
How else are you using Evernote?
eDDi Hughes says
I see a lot of agents using Evernote from day-to-day, another trend we’re seeing is the use of Trello to brainstorm out ideas on their boards, than add more information to it later. I even use Trello with a combination of Google Drive to add to my desktop “Scratchpad” notes.
It’s very useful to use a cloud based doc editor to jot down ideas, who needs a pen and paper these days when your smartphone is in your pocket?