Testimonials are a powerful form of social proof that can lead to a sale. After all, what others say about you is different and more powerful than what you have to say about yourself.
And video testimonials are even more powerful. Because with a video testimonial they get to hear about the experience straight from your other customers mouths.
Testimonial videos allow your clients to see other people (just like them) talk about what it’s like working with you, while giving an honest, unscripted opinion about their experience. And ultimately, it’s going to help you narrow that trust gap that exists when someone’s just getting to know you.
Introducing Warm Welcome
Warm Welcome positions itself as being able to “deliver personal video messages across the entire customer experience.”
Here’s the value to a real estate agent and how I would start using it if I were you …
#1: Start to capture video testimonials from happy customers immediately after (or during) a transaction.
(Time it takes to set this up: less than 5 minutes)
Just embed a video widget onto your website and share your landing page url with a customer. Here’s one that I quickly put together as an example.
And here’s what you might say in your video if you created your own testimonial page: yourdomain.com/shoutout
Thank you for letting me represent you on your recent real estate transaction.
We ask all of our clients who want to give us a public testimonial or shout-out to record a quick video for us (if you prefer text, that’s ok too).
If you’re thinking about what to say, many of our clients have told us that these are the following characteristics that have been useful to them:
1. Having 5 star reviews across the board
2. Why you chose us to represent you? (Our expertise, our accessibility, etc.)
3. Was there something in particular that we did that you appreciated?
4. Our knowledge and expertise over the local area market
5. Our patience, communication and education throughout the process
6. Would you work with us again?
Thank you in advance for taking a moment to leave us a video review and help us spread the word about our business!
#2: Embed a video bubble on your What’s My Home Worth landing page (either before or after they’ve converted on your landing page).
(Time it takes to set this up: less than 5 minutes)
Everything we say in sales is pre-framing. In other words, we’re framing the conversation for how we want things to go.
So while a consumer is looking to find out what their home is worth, you can set an expectation by recording and adding a website bubble saying the following before or after they convert on your what’s my home worth landing page …
#3: Embed a video bubble/signature in your email.
(Time it takes to setup: Less than 5 minutes)
Right now, the game is all about creating new listing opportunities. So, record a quick video in your email signature that says:
How are you using video in your marketing?
The use cases are endless. You can literally create and send video emails to clients to connect with them at a deeper level , put a face to the name, and allow them to connect with you faster.
Like I said, to shorten that trust gap that exists when they’re going from lead, to relationship, to customer.
These are just a few of the use cases I see for putting Warm Welcome to work for you!
