Content SmartsRobbin Phillips is the President of Brains on Fire and co-author of two books, Brains on Fire
and The Passion Conversation.

Her work centers around inspiring and creating word of mouth movements by finding and creating advocates for a brand.

This is her definition of advocacy:

Advocacy occurs when people are inspired and empowered to share their love for an idea, cause, product, or brand, so much so that they become a living messenger for that idea, cause, product, or brand.

Sounds simple enough … except it isn’t.

How do you inspire your customers and empower them to become advocates for your brand?

Whether you’re a small business owner, or a solo-proneur, we explore the answer to that question and more in this week’s episode of Content Smarts.

Join us as we discuss:

  • The emotional triggers that make people love or hate a brand
  • Why you need to take a stand and show people what you stand for
  • Why you need to stop talking about what your products do and start talking about how your product fits into people’s lives
  • The definition of advocacy and how to earn more advocates for your business
  • How to get close with your customers (marketing is a relationship business)
  • How to find innovative ways to help the people you’re serving

…and more.

Click the flashplayer below to listen…

[podcast]http://traffic.libsyn.com/contentsmarts/CSR007.mp3[/podcast]

Other ways to listen:

Show notes: