Creating great, original content can make you the indispensable expert in your field.
It’s a great way to rank well in search engines and it’s also a great way to build your know, like, and trust factor with consumers.
Writing great content takes time and effort and over the long-term it’s easy to lose momentum and call it quits.
You’ll notice some real estate blogs start strong but after a few months, if they’re not generating leads, they grow stale.
Yes, writing great content is hard, but it doesn’t have to be … Here are some quick tips to keep in mind!
1. You don’t have to be a “great” writer
You’re not writing a term paper here. It’s ok to write like you speak (except you know, without the “oohs” and “uhms”).
Remember, you’re the expert in your field. Write what you know. And write as if you’re sitting down with a friend having a drink while giving them advice on a good place to live.
You’re writing doesn’t have to be perfect, but it does have to be useful, personable, and actionable.
- Is this post useful to the person reading it?
- Does my tone of voice come off as authoritative, yet friendly?
- What do I want the reader to do next? Check out my home search? Get in touch?
2. Just because you think something is boring doesn’t mean others will think it’s boring
Fact: You have knowledge on a subject people want to learn more about. Teach them!
While writing that weekly mortgage update to talk about what’s coming up on the economic calendar that may impact mortgage rates sounds boring to you, someone out there is getting ready to buy a home and they’re looking for that good, low rate.
Should they lock or float their rate. What are rates going to look like a couple of days from now or a week from now?
Writing weekly about down payment assistance programs doesn’t sound all that entertaining either, and yet my good friend Scott Schang, author of FindMyWayHome.com writes about this every week. He’s got well over 13,000+ subscribers and generates over 150+ leads per month.
So remember, just because a topic sounds boring or repetitive to write about, doesn’t mean it’s not of interest to that next consumer who’s looking to buy a home.
3. You’re in the business of educating
At the end of the day it’s your job to help consumers make informed decisions about buying or selling their home.
What types of loan programs are out there for first time homebuyers?
What do you need to know to get financed for a home?
How’s the market doing in a specific area? Is it a buyer’s market or a seller’s market and what does that mean when negotiating an offer?
What do I need to know about selling my home for top dollar?
Do you have any curb appeal or interior design/staging tips to help sell my home faster?
These are the sorts of questions consumers are asking each and every single day. Are you creating content that helps answer these questions? If you’re not, you should be!
How do you manage your real estate blog?
How do you manage your real estate blog? Do you write your own content or do you have a team who writes your content for you?
How well does your website convert? Do you track your site visits, pages-per-visit, and conversion numbers every month?