Forced IDX Registration vs. No Registration

Jonathan Dalton wrote an interesting post on forced IDX registrations (and how forcing registrations is smart business). His point was that by forcing registration, you are effectively pre-qualifying prospects and also providing an opportunity to introduce yourself appropriately and work towards building a long-term relationship. Sure some people might be turned off by the idea and won’t register, but for the ones that do, at least you know they’re prepared to take the next step.

I’ve found that Real Estate Agents stand on both extremes… One preaching forced registration because “that’s how you get the leads” and the other against it because “that’s how you lose leads to your competitors.”

So… Where do you stand?

Do you force registration? Do you allow visitors to view a certain number of listings before requesting that they register? Do you allow unlimited free search?

Ultimately, I think that there’s no one right or wrong way to do it. You should test different options and assess which one works best. Still, I’d be curious to hear what’s worked for you!

Ricardo Bueno

Ricardo Bueno is the Chief Experience Officer at Good Events Co., where he helps real estate brands produce & create unforgettable events that move the needle. He also serves as a Brand Ambassador for Real Geeks and Cross Country Mortgage, collaborating on marketing, content, and live experiences for high-performing agents and teams.

Previously, he created and led FUBCON, the “Super Bowl” of real estate conferences and one of the most talked-about conferences in the real estate industry.

Whether he’s building brands, producing events, or teaching agents how to convert leads into closings, Ricardo brings the energy, strategy, and execution to help pros stand out in a crowded market.


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