First, don’t think of it as marketing. Think of it as nothing more than delivering useful advice.
Fill your website with everything you possibly know about your subject. If you’re in real estate, talk about the community, the schools, how the local market is doing. If you’re selling a product, forget writing about the features and benefits. Instead, write about what the features enable your customers to do.
Focus on writing (and sharing) a bunch of How To’s, lessons, case studies …
Do this for a while and eventually, here’s what will happen:
- People will start to recognize you as an expert.
- People will start to come back to your website to learn (which is a thousand times more effective than buying a bunch of ads, though there’s a time and place for that).
- They’ll “Like” your content and will start to bring their friends.
- They’ll subscribe to your blog and they’ll come back again and again. You won’t need to throw any “marketing” at them – remember, they already see you as an expert.
And that’s it.
When they’re ready to buy, they will. And if all you’ve done is continued to deliver useful advice to them time and time again, they’ll buy from you.
That’s the secret to getting more customers from your blog.
Of course doing this well is the not-so-simple part.
