“Get rid of the crappy stuff…”

“…and focus on the good stuff.”

In this video, Steve Jobs offers Nike CEO some pretty awesome advice that I think we can all benefit from. Think about it…

  • How can you change your blog to make it easier for consumers to find the good stuff?
  • The next time you send out an email blast, ask yourself, is this really worth reading?
  • In all of your marketing, are you putting your best foot forward?
In other words… “Get rid of the crappy stuff, and focus on the good stuff.”

Ricardo Bueno

Ricardo Bueno is the Chief Experience Officer at Good Events Co., where he helps real estate brands produce & create unforgettable events that move the needle. He also serves as a Brand Ambassador for Real Geeks and Cross Country Mortgage, collaborating on marketing, content, and live experiences for high-performing agents and teams.

Previously, he created and led FUBCON, the “Super Bowl” of real estate conferences and one of the most talked-about conferences in the real estate industry.

Whether he’s building brands, producing events, or teaching agents how to convert leads into closings, Ricardo brings the energy, strategy, and execution to help pros stand out in a crowded market.


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