How Often Should You Blog?

The short answer is this…

As often as you have something useful to say. 

No data to show you what time of day is a good time.

No stats to show you how many days per week you should post something new.

And no numbers to show you what day of the week is the best day to hit publish.

Because none of that matters.

If you’re publishing a bunch of crap 5 days a week, you’ll quickly develop a reputation for publishing crap content and you’ll quickly lose what little audience you had.

Focus instead on publishing high quality content. 

If that means writing once or twice a week, great.

If that means publishing once a month. So be it.

I get it…

Writing is time consuming.

When you’re in the middle of writing multiple offers, and taking clients out to look at properties, there’s little energy left at the end of the day to write a blog post.

Some real estate agents have multiple blogs for each of the areas they specialize in. Keeping up with one is hard enough, let alone two.

Just remember…

When you post and how often you post don’t matter nearly as much as whether you’re posting information that other people can use and relate to, information that will prompt them to maintain some kind of relationship with you. – Chris Brogan & Julien Smith, The Impact Equation

Focus on producing high quality content, that educates, informs, and converts, rather than low-quality hype that does nothing.

Ricardo Bueno

Ricardo Bueno is the Chief Experience Officer at Good Events Co., where he helps real estate brands produce & create unforgettable events that move the needle. He also serves as a Brand Ambassador for Real Geeks and Cross Country Mortgage, collaborating on marketing, content, and live experiences for high-performing agents and teams.

Previously, he created and led FUBCON, the “Super Bowl” of real estate conferences and one of the most talked-about conferences in the real estate industry.

Whether he’s building brands, producing events, or teaching agents how to convert leads into closings, Ricardo brings the energy, strategy, and execution to help pros stand out in a crowded market.


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