I’ve been to a number of Real Estate Technology conferences in the last month or so (RETechSouth, Agent Reboot, ARMLS Technopalooza, and REBarCamp Phoenix 3). I think the Real Estate Industry is hungry and has come to adopt a number of social media tools as a way to expand an individual Agents reach and build his/her web presence. Agents and Brokers are using social media to create and share content and showcase local expertise. They’re using social media to connect with buyers and sellers and ultimately, drive business.
At each of these conferences, the conversation centers around new technologies and how to use existing technologies (WordPress Blogs and IDX) better.
That’s where the following infographic comes in. It was put together by Alexis Lamster, VP of customers at Postling. More than 500 Postling accounts specific to the Real Estate Industry were analyzed and so were 7,000 small business acccounts.
Of all the information listed below however I find it curious that there’s such a high percentage usage of Facebook versus WordPress. I love Facebook but I still think of it in terms of “Renting vs Owning” – why work to generate content and build a community around your Facebook Page (on a “borrowered” network) versus building and growing that community on your own WordPress blog (something you own)? Is it just me who thinks this way?
If you’re a Real Estate Broker or Agent, how are you using Social Media to grow your business?