You have a new lead!
If you’re a small business owner or have a real estate blog, that’s one of the most beautiful subject lines you’ll ever see come into your email inbox.
You have a new subscriber. A prospect.
Maybe they opt-in to download a buyer/seller guide. Or maybe they signed up to receive your latest blog posts by email.
However they opt-in, the result is the same: you have a new subscriber on your email list.
Lead Magnets
Lead magnets are a great way to generate a flood of fresh new subscribers to your email list.
The better your lead magnet, the more leads you’ll generate.
Let’s look at 3 types of lead magnets that you can create to supercharge your conversions today.
1. Local Buyer & Seller Guides
Free guides are among some of the most common types of lead magnets. I’ve talked about this lead magnet on several occasions. Remember Ryan Erisman, author of The Villages Florida Book?
He created a 150+ page guide that educates readers on everything they need to know about buying a retirement home in Florida’s most popular retirement community.
Here’s how he teases readers to subscribe and download a sample of his guide:
Can you create something similar? It doesn’t have to be 150 pages. But you can deliver specific information on the buying and selling process in your local market.
2. Local Market Reports
Local market reports are a great lead magnet for those home buyers and sellers that are in the market to buy or sell right now.
Whether you’ve owned a home for years or plan to buy soon, keeping in touch with the local real estate market is smart. And a great local market report will deliver all of the insight a buyer or seller needs to know including:
- The median sales price in an area
- The average days on market (DOM)
- List to Price ratio
- Average price per square foot
3. What’s My Home Worth
Probably the most effective of all lead magnets (if you’re in real estate) is offering readers a free valuation of their home.
Cloud CMA offers a free what’s my home worth landing page with every subscription (disclosure: I work for W+R Studios, makers of Cloud CMA).
When a site visitor lands on this page of your website, they:
- Enter their property address
- Then, Cloud CMA fetches the listing data and asks for their name, phone number (optional), and email in order to send them a full quick CMA report
Lead Magnet Checklist
The purpose of your lead magnet is to compel site visitors to give you their contact information. So your lead magnets need to be very specific.
Here’s what your lead magnet needs to achieve:
- Be ultra specific (what desire are you satisfying for your visitor)
- Offer immediate gratification (can they download it quickly and easily once they opt-in)
- Have a high perceived value
- Have high ACTUAL value (because you’ll lose their attention immediately after they opt-in if it doesn’t)
If your lead magnet addresses each of those bullet points, then you have an effective lead magnet!
