The Secret To Marketing Yourself Effectively

January 4, 2011

The Secret To Marketing Yourself Effectively

Lead with something useful to solve consumer problems. It’s really pretty straightforward. All good marketing does 1 of 3 things first:

It Educates
It Entertains
It Inspires

Nobody cares about your product(s). They care about how your product is going to help solve their problems. So when you engage in a digital handshake (through a comment or a Tweet), you don’t lead with the product. You lead with something more useful. Think “How To” type posts and content. The product comes later. To quote Chris Brogan:

In relationship terms, I’m reaching out to shake your hand and you’re trying to put your tongue in my mouth. – Chris Brogan

No thanks.

Now take a look at your interactions and your marketing. What does your marketing say about you? Do you seek to be helpful first? Or are you trying to shove your product down my throat?

Ricardo Bueno

Author

Ricardo Bueno is the Chief Experience Officer at Good Events Co., where he helps real estate brands produce & create unforgettable events that move the needle. He also serves as a Brand Ambassador for Real Geeks and Cross Country Mortgage, collaborating on marketing, content, and live experiences for high-performing agents and teams.

Previously, he created and led FUBCON, the “Super Bowl” of real estate conferences and one of the most talked-about conferences in the real estate industry.

Whether he’s building brands, producing events, or teaching agents how to convert leads into closings, Ricardo brings the energy, strategy, and execution to help pros stand out in a crowded market.