Mastering the Art of the CMA

April 15, 2016

Mastering the Art of the CMA

Most agents take a reactive approach when it comes to creating a CMA. In other words, the CMA is just another item on their list of things to do.

It’s something that needs to get done because I’m heading out to a listing appointment. Or, a prospective client asked for a CMA.

Well, yesterday I interviewed one agent who just finished her first year in real estate. She signed 16 listings and closed 9 transactions for a total sales volume of $5,202,000.

Not bad, right?

Her goal this year is to close 30 transactions and so far, she’s on track to get there.

We hosted a 40 minute webinar that dives deep into how she’s taking a proactive approach to using the CMA both to generate leads and to guide her pricing discussions with her clients. Listen in and learn:

Her door knocking and open house scripts for getting that coveted listing appointment with a potential seller
The critical pages that she includes in every CMA report
How she uses the CMA to guide her pricing strategy with a new seller (Hint: price is a strategy, not a destination)

… and more.

Lastly, if you’d like to test-drive Cloud CMA free for the next 30-days and get a life-time discount on your subscription if you decide to stay on as a customer, here’s a special discount code …

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Ricardo Bueno

Author

Ricardo Bueno is the Chief Experience Officer at Good Events Co., where he helps real estate brands produce & create unforgettable events that move the needle. He also serves as a Brand Ambassador for Real Geeks and Cross Country Mortgage, collaborating on marketing, content, and live experiences for high-performing agents and teams.

Previously, he created and led FUBCON, the “Super Bowl” of real estate conferences and one of the most talked-about conferences in the real estate industry.

Whether he’s building brands, producing events, or teaching agents how to convert leads into closings, Ricardo brings the energy, strategy, and execution to help pros stand out in a crowded market.