We’re Halfway Through the Year + I Just Launched Something New

IG Credit: @kataivisuals

We’re officially halfway through 2025.

And while most people are coasting into summer, I’m doubling down. Because for too long, I’ve been playing small.

Playing scared.

Playing safe.

And let’s be honest, that helps no one.

Not showing up at full strength doesn’t just limit me.

It shortchanges the people I’m here to help.

It robs the industry of a voice it needs.

It silences the work I know I’m capable of doing.

So this is me getting louder.

My new website is officially live and it’s built for growth.

Growth in your business. Growth in your network.

Growth in the way you show up and lead.

If you’ve been feeling the same way this is your call-to-action.

Let’s stop playing small. Let’s build something extraordinary.

Check it out here: ricardobueno.com

It’s sharper, faster, and finally reflects the next evolution of what I do and how I help.

But I didn’t just relaunch a site.

I redesigned the way I work with brands, teams, and industry pros who want to win.

Real Estate’s in a Weird Place Right Now… Let’s Talk About It.

Inventory’s still tight. Buyers are skittish. Lawsuits changed the rules.

But the best agents I know aren’t sitting around waiting for someone else to fix it.

They’re adapting, educating their market, and getting back to fundamentals.

That’s what this week’s webinar is all about …

This Week’s Live Webinar: Hyperlocal Domination

Most agents chase the same leads, post the same content, and then wonder why they blend into the background.

But the top agents, the ones playing the long game, build a brand people actually remember. They dominate their zip code, one helpful piece of content at a time.

Jason Farris is one of those agents.

He was a featured speaker at FUBCON 2022 for a reason. His brand, FresYes.com, started as a simple blog and became one of the most well-known local media engines in real estate. And it’s still growing.

This isn’t a gimmick.

This is smart growth.

This is long-term positioning.

And yes, it works.

So tomorrow, Wednesday, May 21st at 12:30pm PST / 3:30pm EST Jason is joining me for a free live webinar where we’ll walk you through the exact playbook he used to build trust, generate traffic, and convert that traffic into closings.

Here’s what you’ll learn:

  • How to create local content that ranks, resonates, and builds real trust
  • SEO strategies to help your Real Geeks site show up consistently on Google (or any website, really)
  • Lead magnets that don’t just capture emails they start conversations
  • Jason’s proven process for turning a community blog into a closing machine
  • The 90-day roadmap to becoming the go-to agent in your city

This is the kind of marketing that makes your business easier to run and more profitable over time.

If you’re serious about growth and you’re tired of competing in a race to the bottom then you can’t afford to miss this.

👉 Click here to register now!

3 (Okay, 4) Ways to Work With Me

Earlier this year a good friend of mine helped me draft a positioning statement … We did a brand building exercise to try and identify what I was building and what I was aiming for. We started a Google Doc titled, “here’s how the business of Ricardo makes money.”

1. Hire me to produce your next event.

From VIP dinners to 1,000+ person conferences, I design events that drive ROI and rave reviews. I’m a master at creating experinces that people can’t stop talking about.

See what we’re building at Good Events Co »

Know someone planning an event who needs a powerhouse producer and speaker? Introduce us!

If they book me for a live event, I’ll send you a $1,000 referral bonus as a thank-you for making the connection.

Make An Introduction (and Get Paid) »

2. Let me run your webinars.

Webinars work. But only if they’re done right. I’ll handle production, copy, design, and strategy so you can just show up and shine.

Get in touch & let’s run some together »

3. Need a high-converting website?

I’m the official Brand Ambassador for Real Geeks. I’ll help you launch (or optimize) your Real Geeks site and help you create a hyperlocal website that generates buyer & seller leads on autopilot.

Sign up today »

4. Steal my favorite tools (and support the cause).

Some of the tools in the newsletter and on the website use affiliate links, which means I might earn a small commission if you buy (at no extra cost to you).

If you like my newsletter, this site, or just want to support someone who’s been in the industry longer than most CRMs have been alive, this is an easy way to do it.

I only recommend tools I actually use, trust, or would vouch for over cocktails at a real estate conference. I’ve seen a lot of shiny objects come and go and these are the ones that have staying power.

Check out the tools »

Taking the Show On the Road!

Next up: We’re kicking off a series of one-day trainings and Lunch & Learns across the Bay Area, SoCal, and Austin.

I’ve teamed up with Padi Goodspeed, a total powerhouse from Cross Country Mortgage, to bring agents high-impact, tactical sessions that help you level up your business in 2025 and beyond.

Think real estate marketing meets smart financing strategy and the epic training experiences you’ve come to know and love.

More on that soon!

We’re Halfway Through the Year!

Which means two things:

  1. There’s still time to hit every goal you wrote down in January.
  2. There’s no time to wait around.

Success rewards action-takers.

That’s what this new chapter is all about … taking bold action and helping others do the same.

So go check out the site. If you find any bugs, broken links, or anything weird … hit reply and let me know, please!

Join the webinar.

And let’s build something great together.

Thank you for being part of this epic journey!

Best,

Ricardo

Ricardo Bueno

I specialize in marketing and technology for the real estate industry. Currently: Marketing Technology Director at West (a Williston Financial Group company) West. Previously: National Trainer at W&R Studios.


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