At its most basic level hyperlocal marketing is the process of attracting and retaining your best customers by targeting a specific geographic niche, such as an area, city, neighborhood, or zip code. By creating great local evergreen content, conversion content, and connection content consistently that answers consumers questions about the community, buying or selling, etc. […]
Technology and social media have completely changed the landscape for buyers, sellers, and agents, causing a seismic shift. On the one hand, younger entrepreneurs are entering the real estate market and bringing their digital expertise with them. Simultaneously, millennials have become the single largest buyer demographic, accounting for nearly 25% of all sellers, and relying […]
This is probably the single biggest question that I get a lot from my agents on a day-to-day basis. And if you’ve been in the business for a while I’m sure you’ve jumped back and forth between more than a few options. But rather than shopping for which CRM has the best features, the more […]