Every home owner out there today has a preconceived notion of what their home home is worth.
And where are they getting it from?
That’s right … from Zillow.
In Cloud CMA we import data from a variety of different sources:
- Yelp – we show restaurants with 4 and 5 start reviews by proximity to the listing when creating a Buyer Tour Report or a Property Report
- Greater Schools – we show the local schools by proximity to the listing again when creating a Buyer Tour Report or a Property Report
- Testimonials – we allow agents to import their testimonials from just about anywhere; RealSatisfied, Testimonial Tree, Rated Agent, and Reach150 (we’re hosting a great webinar with Reach150 on Tuesday, June 6th at 9am by the way)
- Zillow – in addition to importing your testimonials from Zillow we’re importing the Zestimate
That’s right. We’re importing the Zestimate in all of it’s glory into your Cloud CMA reports.
Whenever I’m giving an office presentation or teaching a class at the local MLS most agents cringe and/or yell out that they’re going to “stop using Cloud CMA” because they don’t support Zillow.
But here’s how we’re importing the Zestimate and why I think it’s important …
We created a page called the Online Valuation Analysis where we import the Zestimate into one column and then in the column immediately to the left we display the actual sale price and the sale date in order to demonstrate just how inaccurate the Zestimate often times really is.
A Great Objection-Handler
I’m willing to bet that the single biggest objection you get at your listing appointments is:
Yeah, yeah, yeah … that sounds great [Ricardo], but Zillow says my house is worth “X.” I want to list at the Zestimate price.
Well, with the Online Valuation Analysis page you’re now armed with the actual sold data to demonstrate why the Zestimate is inaccurate and why you need to rethink your pricing strategy. But don’t take my word for it … Here’s an actual agent who uses this page on every listing appointment:
All Content Is Marketing
All content is marketing. From the words on your website, to the testimonials your customers give you, and the pages you put in your listing presentation and your CMA report.
How are you using the data included in your report to guide the pricing negotiation with your seller?