A “Call To Action” is something that forces a reader to take immediate action on something such as “call now,” “click here,” “register here,” or “subscribe now.” A Real Estate Blog (or any business blog) without a Call To Action can be considered ineffective and incomplete.
Samples of An Effective Call To Action:
modernhomesportland.com – Marisa Swenson is a Portland Real Estate Broker that caters to a very specific niche: Modern Homes. When you visit her blog, the first thing you see is the content (she has a thing header so most of the content is above the fold) and a Call To Action that reads: “See All MODERN HOMES In Portland – Sign Up Now.” If you’re in the market to buy real estate in Portland, Marisa sets you directly into the search process with a big blue button that says “Click Here.”
themortgagereports.com – Dan Green is a loan officer with Waterstone Mortgage. His blog offers all sorts of advice on the loan application process and interest rates. If you’re reading his blog and you’re in the market to refinance or are thinking of getting pre-approved for a home purchase loan, Dan makes it easy for you to get a rate quote. The big white box on the upper right-hand side reads: “Live Rate Quotes.” All you have to do is punch in your info and Dan will give you a quote. No waiting on hold, or punching numbers through an automated service. Just punch in some basic information and you’re well on your way.
Keeping It Simple & Making It Easy:
If one of your goal’s is to get business from your real estate blog, ask yourself how you’d like people to get in touch with you. Do you want them to “Call Now,” “Register,” “Subscribe,” etc.? In other words, what is your Call To Action? How are you making it easy for people to get in contact with you?
Look at your blog/website and ask yourself whether you’re making it easy for people to get in touch with you regarding new business opportunities. If you’re not, then you’re missing out…