Starter Steps: Do's and Don'ts

May 27, 2010

Starter Steps: Do’s and Don’ts

Hope isn’t a strategy. You don’t start a blog (or setup a Fan Page) and think, “I hope this goes well.” It’s wishful thinking, but it’s not much of a plan.

So what do you do? Where do you start? Here are some basic Do’s and Don’ts. If you need a little more help, check out some of our workshops.

Do’s

Participate (comment, reply)
Share Often (to be informative) – “set it and forget it” doesn’t work
Listen Actively (Google Alerts, TweetBeep, Feedreader)
Provide Value (two types of value: Education & Entertainment)
Measure (Google Analytics, Woopra, Visistat) – and adjust accordingly
Think Before You Tweet (post, update, etc.) – Remember, Google is Forever!

Don’t

Automate Conversation (nobody likes a robot)
Broadcast (read: Nobody Cares)
Steal Other’s People’s Content
Be Negative or Disrespectful (constructive criticism is ok)
Ignore People

What am I missing? What would you add?

Photo by: dhaneshr

Ricardo Bueno

Author

Ricardo Bueno is the Chief Experience Officer at Good Events Co., where he helps real estate brands produce & create unforgettable events that move the needle. He also serves as a Brand Ambassador for Real Geeks and Cross Country Mortgage, collaborating on marketing, content, and live experiences for high-performing agents and teams.

Previously, he created and led FUBCON, the “Super Bowl” of real estate conferences and one of the most talked-about conferences in the real estate industry.

Whether he’s building brands, producing events, or teaching agents how to convert leads into closings, Ricardo brings the energy, strategy, and execution to help pros stand out in a crowded market.