Don't Find Fault, Find A Remedy

February 23, 2012

Don’t Find Fault, Find A Remedy

I hear people make excuses about why their marketing isn’t working every day. There’s lots of IF’s and BUT’s thrown around in those discussions.

“If only this,” or “but that.”

…that’s a great idea, if only I had more time.

…I wish I could close more deals, but my website isn’t a custom design like his.

Ultimately, it’s all an excuse. “If’s” do nothing more than create imaginary scenarios that get you nowhere. “But’s” are nothing more than assigning the blame to someone (or something) else.

Stop Making Excuses:

The next time you’re upset over why something isn’t working, ask yourself the following:

Why isn’t this working? What am I doing wrong? Is it something that I can control, and change? Or is it something that’s outside of my control?
(Now that I’ve identified the problem), what can I do to change it?

Then, take action.

Yes, it’s that simple.

No if’s, and’s or but’s… Just you working hard to identify the problem and find a solution.

[Photo Credit: Hugh MacLeod]

Ricardo Bueno

Author

Ricardo Bueno is the Chief Experience Officer at Good Events Co., where he helps real estate brands produce & create unforgettable events that move the needle. He also serves as a Brand Ambassador for Real Geeks and Cross Country Mortgage, collaborating on marketing, content, and live experiences for high-performing agents and teams.

Previously, he created and led FUBCON, the “Super Bowl” of real estate conferences and one of the most talked-about conferences in the real estate industry.

Whether he’s building brands, producing events, or teaching agents how to convert leads into closings, Ricardo brings the energy, strategy, and execution to help pros stand out in a crowded market.