I hear people make excuses about why their marketing isn’t working every day. There’s lots of IF’s and BUT’s thrown around in those discussions.
“If only this,” or “but that.”
…that’s a great idea, if only I had more time.
…I wish I could close more deals, but my website isn’t a custom design like his.
Ultimately, it’s all an excuse. “If’s” do nothing more than create imaginary scenarios that get you nowhere. “But’s” are nothing more than assigning the blame to someone (or something) else.
Stop Making Excuses:
The next time you’re upset over why something isn’t working, ask yourself the following:
- Why isn’t this working? What am I doing wrong? Is it something that I can control, and change? Or is it something that’s outside of my control?
- (Now that I’ve identified the problem), what can I do to change it?
Then, take action.
Yes, it’s that simple.
No if’s, and’s or but’s… Just you working hard to identify the problem and find a solution.
[Photo Credit: Hugh MacLeod]
