Here’s a neat inforgraphic from Fathom on the power of storytelling for businesses. A good story captures your readers attention. A good story makes an emotional connection. A good story, influences a behavioral outcome.
I know I can improve in this area (telling better stories). Which is partly why I like this infographic I suppose. It’s a great reminder on the power of storytelling and the effect compelling stories can have on influencing the behavior of your target audience.
Hope you like it! As always, your thoughts in the comments are welcome 🙂
Ricardo Bueno is the Chief Experience Officer at Good Events Co., where he helps real estate brands produce & create unforgettable events that move the needle. He also serves as a Brand Ambassador for Real Geeks and Cross Country Mortgage, collaborating on marketing, content, and live experiences for high-performing agents and teams.
Previously, he created and led FUBCON, the “Super Bowl” of real estate conferences and one of the most talked-about conferences in the real estate industry.
Whether he’s building brands, producing events, or teaching agents how to convert leads into closings, Ricardo brings the energy, strategy, and execution to help pros stand out in a crowded market.
