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Ricardo Bueno

Ricardo Bueno

Online Marketing Strategies for Real Estate

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May 3, 2010   |   by Ricardo Bueno   |   Get free new post updates HERE.

The Basics of Social Media ROI

This is a great slideshare presentation from Olivier Blanchard (@thebrandbuilder) on the basics of social media ROI (return on investment). Here’s the thing, joining a social network like Facebook and Twitter is free BUT…it takes an investment of time and energy. It’s opportunity cost. You forgo some other revenue producing activity to invest your time and energy in this tools in the hopes of netting some type of result. In a post earlier today, Amber Cadabra reminds us that “in a business context, social media needs to yield some type of result.”

So the question is:

  • Do I invest my time and energy in these tools? And,
  • How do I calculate the results?

Olivier Blanchard Basics Of Social Media Roi

View more presentations from Olivier Blanchard.

Before you go out and launch a new social media campaign, remember to start with the basics. Here are some questions to consider:

  1. How are you going to make money?
  2. Who is going to buy from you?
  3. Where are your prospective buyers hanging out (both on-line and off-)?
  4. What kind of content do they respond to? What kind of questions are they asking that you can provide answers to?
  5. What’s working for you RIGHT now?

Once you’ve answered some of these questions, you’re ready to start putting some systems in place…

About Ricardo Bueno

I specialize in marketing and technology for the real estate industry. Currently: Marketing Technology Director at West (a Williston Financial Group company) West. Previously: National Trainer at W&R Studios.

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  1. Tweets that mention The Basics of Social Media ROI :: Ribeezie Media -- Topsy.com says:
    May 3, 2010 at 5:13 pm

    […] This post was mentioned on Twitter by Ricardo Bueno, Ricardo Bueno. Ricardo Bueno said: The Basics of Social Media ROI – http://su.pr/2w7T08 […]

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