Inbound marketing is a marketing strategy that focuses on getting found by prospects organically. It encompasses everything and anything having to do with organically attracting attention to your service offering. This includes things like:
- Content Marketing: creating and promoting content through the use of blogs, videos, et cetera to increase brand awareness.
- Social Media Marketing: participating and engaging in social networks like Twitter, Facebook, Google+, et cetera to earn attention and build an engaged audience.
- SEO: optimizing your web pages so that they’re found in search engines for relevant key terms.
Inbound marketing is the basis of a new secret project I’m working on:
Sneak peek at a new little site I’m working on… Having fun w/#genesiswp twitter.com/Ribeezie/statu…
— Ricardo Bueno (@Ribeezie) February 20, 2012
The folks over at Hubspot put together a pretty neat infographic that explains the inbound marketing process from start to finish – from getting found, to converting visitors into leads and measuring your sales funnel.
Check it out:
[Infographic Credit: Hubspot]