The Passion Conversation: How To Get People To Fall In Love With Your Business

Content SmartsRobbin Phillips is the President of Brains on Fire and co-author of two books, Brains on Fire
and The Passion Conversation.

Her work centers around inspiring and creating word of mouth movements by finding and creating advocates for a brand.

This is her definition of advocacy:

Advocacy occurs when people are inspired and empowered to share their love for an idea, cause, product, or brand, so much so that they become a living messenger for that idea, cause, product, or brand.

Sounds simple enough … except it isn’t.

How do you inspire your customers and empower them to become advocates for your brand?

Whether you’re a small business owner, or a solo-proneur, we explore the answer to that question and more in this week’s episode of Content Smarts.

Join us as we discuss:

  • The emotional triggers that make people love or hate a brand
  • Why you need to take a stand and show people what you stand for
  • Why you need to stop talking about what your products do and start talking about how your product fits into people’s lives
  • The definition of advocacy and how to earn more advocates for your business
  • How to get close with your customers (marketing is a relationship business)
  • How to find innovative ways to help the people you’re serving

…and more.

Click the flashplayer below to listen…

[podcast]http://traffic.libsyn.com/contentsmarts/CSR007.mp3[/podcast]

Other ways to listen:

Show notes:

Ricardo Bueno

Ricardo Bueno is the Chief Experience Officer at Good Events Co., where he helps real estate brands produce & create unforgettable events that move the needle. He also serves as a Brand Ambassador for Real Geeks and Cross Country Mortgage, collaborating on marketing, content, and live experiences for high-performing agents and teams.

Previously, he created and led FUBCON, the “Super Bowl” of real estate conferences and one of the most talked-about conferences in the real estate industry.

Whether he’s building brands, producing events, or teaching agents how to convert leads into closings, Ricardo brings the energy, strategy, and execution to help pros stand out in a crowded market.


Get more from me on:

Subscribe
to Newsletter

Join 5k+ other real estate professionals and get actionable advice for growing your real estate business.

"*" indicates required fields

First Name*
This field is for validation purposes and should be left unchanged.