Three Possible Sales Outcomes

June 28, 2011

Three Possible Sales Outcomes

Satisfied
Disappointed
Inspired

Ideally, you want to be in the number 3 range. Inspired customers are loyal customers and inspired customers bring you referrals.

Satisfied just means you did your job. You didn’t do anything spectacular to exceed the client’s expectations or leave a lasting impression. Really, this was just another transaction.

Disappointed is pretty self-explanatory (I think). Being in this category says that your product/service didn’t live up to expectations. It’s downright guaranteed you won’t be getting any referrals at this point.

Inspired. Now this is where you want to be. You do this by under-promising and over-delivering. By making the customer feel safe and secure thereby giving them peace of mind. You do this by making them feel so good about themselves and making the experience so special that they identify the service as being “just for me!” Ultimately, when you inspire a customer, they wind up being your best salespeople.

So, which category are you in?

How do your customers rate your level of service?

What can you do to change the way you do business and earn more inspired customers?

Ricardo Bueno

Author

Ricardo Bueno is the Chief Experience Officer at Good Events Co., where he helps real estate brands produce & create unforgettable events that move the needle. He also serves as a Brand Ambassador for Real Geeks and Cross Country Mortgage, collaborating on marketing, content, and live experiences for high-performing agents and teams.

Previously, he created and led FUBCON, the “Super Bowl” of real estate conferences and one of the most talked-about conferences in the real estate industry.

Whether he’s building brands, producing events, or teaching agents how to convert leads into closings, Ricardo brings the energy, strategy, and execution to help pros stand out in a crowded market.