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I asked my co-worker and Google My Business pro, Wendy Lunt, to share some of her best Google My Business tips on this week’s Tutorial Tuesday episode.

Note: We hand some technical issues getting the livestream to go live through Streamyard so apologies in advance if you were sitting there waiting and wondering what was going on – we had to pivot and send out a Zoom link. Either way, thanks for sticking with us!

On with the training …

Any smart real estate professional today knows the importance of getting found on Google. Hopefully by now you’ve created your Google My Business listing – this powerful listing is a dynamic snapshot of your business that highlights your business and enables potential customers to quickly find, learn about, and engage with you, all directly from search results.

The best part? It’s completely FREE!

In this session we’re share some advanced strategies for optimizing your Google My Business profile to help boost your local ranking and to help consumers choose your business over your competitors by using Google My Business Posts.

Notes:

1:08​ – We live in a 5-star review culture
1:34​ – 97% of people search for local online businesses
2:03​ – Google My Business is vitally important for discoverability
5:03​ – Real-time results of how & why Wendy loves implementing Google My Business with her realtor partners
6:07​ – How & why to create engage posts on Google My Business (pro tip: Google posts are not social media posts)
6:19​ – After just two weeks, 8 different consumers are looking up this realtor’s name and the cooler number is the discovery number which shows 391 more consumers discovering this agent in just a matter of weeks
6:53​ – How this realtor got 42 visits to his website and just over 18 come list me calls through Google My Business
8:37​ – Customers find you on Google because you either put out offers or relevant content to what they’re searching for
9:06​ – If you’re wondering what kind of content to create, just type a question a consumer would normally ask into Google and see what the answer box drops down – these are your most frequently asked questions
9:57​ – Your content needs to address the consumers pain points and fears
11:29​ – Our formula for creating highly engaging Google My Business Posts
11:50​ – Google posts are not social posts
12:12​ – If I had 20 minutes per week to posts something, I would choose Google, not Instagram, Facebook, or LinkedIn
13:02​ – Topic number one to post is real estate news with a hyperlocal flavor
14:06​ – Talk about anything related to real estate and interest rates and the news consumers need to know around that
14:12​ – Category number two is talking about seller and buyer FAQ’s
15:10​ – The third category is community news – you want to become the local expert for everything in and around your city
19:31​ – How we recruit local copywriters with our Craigslist ad strategy
22:35​ – Find and connect with local businesses so that you can feature them and educate the consumer on the list of “best places” to frequent
23:01​ – When it comes to posting strategy, you should be posting the same day of the week, every single week (Pro Tip: The best days to post are Mondays and Thursdays)
23:11​ – Google will hold your posts on Google for 7 days
24:26​ – Use your landing pages for inspiration. What do you have on your landing pages that you can offer as an incentive? A downloadable guide, maybe?
24:53​ – Wendy’s simple step-by-step formula for crafting your Google My Business post in less than 10 minutes

Resources mentioned in this episode: