Use an Editorial Calendar and Come Up with 10 Post Ideas

Last week I wrote about taking control of your content with an Editorial Calender over on the Diverse Solutions Blog. I’ve written about using an editorial calendar before but in this case, I wanted to share the Editorial Calendar WordPress plugin with you. Basically, it allows you to…

  • See all of your posts in a monthly calendar view (easy reference to when they’ll be posted)
  • Drag and drop feature to move posts from one date to another
  • Quick-Edit feature to make changes to titles, categories, etc.
  • Easy publish
  • Easy way to manage posts on a multi-author blog

It’s a pretty neat plugin and it’s free! I definitely recommend you check it out. When you’re done installing it, I have a challenge for you…

Come Up with 10 Post Ideas:

Ever sit at your computer and find yourself just staring at the computer screen like you’re in a trance and don’t know what to type next? Yep, me too. I’m pretty sure we’ve all been there. In fact, one of the biggest challenges most bloggers face is coming up with fresh new content consistently.

What should I write about?

What should I talk about?

I don’t know what to say…

It’s ok, we’ve all been there. So today’s exercise is a brainstorm exercise for coming up with new things to write about. Here’s what you do…

  • For every category, come up with (at least) 3-5 blog posts.
  • For each blog post, try brainstorming new post ideas to expand on the post.

The idea is to come up with a list of post ideas based on each of your categories. Then, take some of your previous blog posts, and brainstorm ways to expand on those posts. Need some ideas to get started?

  • What are some of the questions your readers and/or potential clients are asking you? Blog your response…
  • Is there a question you’ve been asked more than 3x’s in any given day/week? Blog your response…
  • What’s your specialty? Maybe you can write a “How To” post for your niche…

The list can go on and on. Do you know what helps me? Start with the title first. Write out a list of potential blog post titles. Then, take the best ones and expand on them by adding bullet points of ideas to them. This is a writing exercise that I reserve for the weekends (or late at night). Give it a try and share what you’ve come up with in the comments!

Ricardo Bueno

Ricardo Bueno is the Chief Experience Officer at Good Events Co., where he helps real estate brands produce & create unforgettable events that move the needle. He also serves as a Brand Ambassador for Real Geeks and Cross Country Mortgage, collaborating on marketing, content, and live experiences for high-performing agents and teams.

Previously, he created and led FUBCON, the “Super Bowl” of real estate conferences and one of the most talked-about conferences in the real estate industry.

Whether he’s building brands, producing events, or teaching agents how to convert leads into closings, Ricardo brings the energy, strategy, and execution to help pros stand out in a crowded market.


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