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Ricardo Bueno

Ricardo Bueno

Online Marketing Strategies for Real Estate

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July 2, 2020   |   by Ricardo Bueno   |   Get free new post updates HERE.

Ep. 11: $1 Billion In Sales Volume With Jody Clegg

This episode is brought to you by Follow Up Boss – launch your CRM quickly & effortlessly and make sure no lead gets left behind. To start your free 14-day trial visit followupboss.com.

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87% of real estate agents quit after 2 years. It’s crazy how many don’t make it.

On this week’s episode of The Weekly Boost we’re talking with the #1 agent in Huntington Beach, Jody Clegg with Compass Real Estate. She’s got 23+ years of real estate experience and has sold over $1 billion in sales volume.

Listen in as we discuss how she began her career in real estate and how she’s positioned herself as a top agent in her market.

Click the flash-player below to listen now:

Episode highlights:

  • In real estate, as in surfing, you never really know what’s coming your way. 
  • 87% of real estate agents quit within just two years.
  • Jody shares how she never thought of real estate as an easy business.
  • Jody views success as the ability to find balance in your work.
  • Her advice to her younger self would be to find that balance earlier and not to take things so seriously. 
  • Create some downtime for yourself even as you’re building your business. Find a way to laugh about it at times.
  • Teams were uncommon when Jody began in real estate. She always tried to work alongside other people who were doing well.
  • People underestimate the importance of working hard every day.
  • Being willing to pick up the phone will give you an advantage.
  • You have to be comfortable building relationships in this business.
  • Jody always liked the idea of building her own business.
  • Jody makes brownies for her clients. She baked from the beginning of her business.
  • From the beginning, giving has been an aspect of her brand and business. She participates in the community and shows up to events.
  • Local events are a great way to stay in touch with past clients. 
  • Jody suggests that new agents will do better when they join a team. Put in serious time for prospecting.
  • If you’re not on a team and you’re a new agent, commit to a daily schedule of prospecting.
  • Be prepared. So few agents are prepared out there.
  • Jody shares how she keeps herself sharp by staying on top of what’s going on in real estate.
  • Be open to what’s opening now and thinking about how you need to pivot.
  • If you’re always working for the best solution, you’ll survive and thrive.
  • She sees people spending lots of time with people who are not committed to working with them.
  • If Jody was starting out now, she would focus more on the buyer broker agreement.
  • You can definitely encourage buyers to look at all the benefits of why they’re working with you.
  • Write down what you’re going to do for these people and share it.

Other Ways To Listen:

  • Click here to download the mp3 | 46:00 (Right click and hit “save as”)
  • Subscribe in iTunes
  • Subscribe via Spotify
  • Subscribe via Email

3 Key Points:

1.   Working hard every day can lead to huge success in real estate.

2.   People still want hospitality and a personal touch. Picking up the phone will differentiate you. 

3.   If you’re a new agent, prioritize the buyer broker agreement when working with potential buyers. 

Tweetable Quotes:

  • “I’ve never thought this was an easy business, never ever.” – Jody Clegg
  • “I was committed but also I was focused and I worked hard every day and that was probably the biggest formula.” – Jody Clegg
  • “Building relationships is key if you’re going to be in any form of sales.” – Jody Clegg
  • “People still want that kind of old school hospitality.” – Jody Clegg
  • “Pick up the phone. People don’t want to just get your text message.” – Jody Clegg

Connect With Jody Clegg

  • Visit Jody Clegg’s website
  • Connect With Jody Clegg On Instagram

About Ricardo Bueno

I specialize in marketing and technology for the real estate industry. Currently: Marketing Technology Director at West (a Williston Financial Group company) West. Previously: National Trainer at W&R Studios.

Get more from me on and .

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