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Ricardo Bueno

Ricardo Bueno

Online Marketing Strategies for Real Estate

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August 8, 2011   |   by Ricardo Bueno   |   Get free new post updates HERE.

20 Ways To Keep Me Coming Back To Your Blog Again & Again

Do you ever stop to consider why people aren’t coming back to re-visit your content or why they’re not subscribing?

The short answer is that you’re probably not giving them a compelling enough reason to stick around. Your site might be too cluttered and difficult to navigate. Your content is inconsistent. You don’t engage your readers, but you sure do ask them to promote your stuff.

Below are a few (ok, more like 20) things that tend to keep me coming back to a website and stay subscribed. I’ve included links to the examples so that you can have a closer look too. As you read through them, think about how you can organize your content to make people want to subscribe and re-visit it more and more.

  1. Teach me something new (think How To & Tutorial type posts).
  2. Share something inspiring.
  3. Stay consistent (few people do this well).
  4. Keep it short (I like to skim through content AND I have a short attention span).
  5. Publish something that makes me think about my business.
  6. Share an engaging story with me (learn to tell better stories).
  7. Publish a list of resources that I can easily reference over and over again.
  8. Resources can be delivered in a shape of an e-book too (Radian6 does this monthly!).
  9. Publish timely news and reviews.
  10. Share Case-Studies with me – these are real, practical things I can turn around an maybe implement in my marketing.
  11. Publish content from varying (expert) perspectives.
  12. Feature interviews with special guests and experts – these can be video interviews, podcasts, or even written Q&A’s.
  13. Review a service or product in order to help me make a buying decision.
  14. Predict what’s going to happen next (think, the future of technology).
  15. Teach me something useful that will help me get a leg up on the competition.
  16. Consistently write articles that help me hone my craft (in this case web design, marketing and lead generation).
  17. In addition to writing your own, unique content, it’s nice when you write weekly wrap-ups that link to other content I should read from around the web.
  18. Offer an ecourse and on-going newsletter that publishes useful, relevant, tutorial-based content that I can apply to my own business.
  19. You engage me (and others) in the comments (Amber is one of the few that does this well).
  20. Make it easy to subscribe (via RSS & email) for those times that I want to read your content on the go!

What are you going to do next?

What kinds of changes can you make on your site to better engage your readers and make them want to stick around? Pick up any good examples from the list above?

Like this post? Subscribe via e-mail today.

About Ricardo Bueno

I specialize in marketing and technology for the real estate industry. Currently: Marketing Technology Director at West (a Williston Financial Group company) West. Previously: National Trainer at W&R Studios.

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Reader Interactions

Comments

  1. Sukhraj Beasla says

    August 9, 2011 at 4:15 am

    Great blog post Ricardo! I agree with your examples. It’s one of the reasons why I changed my site designs and I’m also trying to be more consistent.ย 

    Reply
    • Ricardo Bueno says

      August 9, 2011 at 4:17 am

      It seems like it’s always a “work in progress” ya know? For me, I put email subscription forms on almost all of the pages in my site navigation and I’ve noticed my subscription rate more than double as a result. So that’s one tip worth considering.
      As for the consistency… That too is a work in progress ๐Ÿ™‚

      Reply
      • Sukhraj Beasla says

        August 9, 2011 at 4:19 am

        I made that change on my blog as well. Now I’m just wondering how you customized your footer (can’t figure how to make it say “copyright Sukhraj Beasla etc.”)ย 

        Reply
        • Ricardo Bueno says

          August 9, 2011 at 4:21 am

          Oh yeah, forgot about that… There’s two ways to do it but I’ll email you details w/screenshots tomorrow.

          Reply
          • Sukhraj Beasla says

            August 9, 2011 at 4:22 am

            Thanks! Looking forward to it ๐Ÿ™‚

            Reply
  2. Words Done Write says

    August 9, 2011 at 10:42 pm

    Hey hey! Thanks for the shoutout, Ricardo! Much appreciated. I’ve made a commitment to the community on my blog and I appreciate that you’ve noticed the effort I put into engagement ๐Ÿ˜‰

    As for your list, great suggestions! So often people struggle with content, so I imagine this post will fall into the #7 category and will get lots of hits for months to come. Great, evergreen content!

    Amber

    Reply
  3. selling your house online says

    August 17, 2011 at 6:19 am

    I love this post !! The points are to be reg all the day in mind !! Good workโ€ฆ.

    selling your house online

    Reply

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