My 2011 Blogging Editorial Calendar

Sometimes, you just have to take it old-school. 2011 is going to be a very busy, content-driven year. I’ll be writing Help Desk tutorials, ebooks, recording video tutorials, webinars, writing blog posts (both here and at Diverse Solutions), recording podcasts and more. The goal is this:

  • 3 blog posts per week on the company blog,
  • 2 (at minimum) blog posts per week here,
  • Ongoing tutorials, webinars and video recordings,

Why not keep it digital?

Don’t get me wrong, I love Google Apps and I love that my calendar syncs with my blackberry and all that magical stuff. But I’m always running around. I don’t always carry the laptop with me. And I love stopping by Barnes & Noble on my way home from work. Having a post-it note and my calendar to jot down a blog post idea is the most useful thing ever!

For the most part, I’m a visual person. I keep the calendar in plain view next to my dual monitors and I’m always planning the days/weeks ahead. What if I mess up and I need to erase something? Simple, I just move the post-it note from one day to the next 🙂 But writing it out almost sorta sets it in stone for me. Basically, it’s my way of forcing myself and keeping myself accountable.

Will it work? I don’t know. The New Year kicks off next week. So far, I’m on schedule. But I’d also like to get a week ahead if not more.

What does your editorial calendar look like?

How do you write out your editorial calendar? Do you use Google Calendar? Do you even have an editorial calendar? How do you plan out what your going to write about next?

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Ricardo Bueno

I specialize in marketing and technology for the real estate industry. Currently: Marketing Technology Director at West (a Williston Financial Group company) West. Previously: National Trainer at W&R Studios.


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