A Simple Structure For Hitting Your Goals

We all have lofty goals we’ve set out to accomplish throughout the course of the year.

When you’re a real estate agent (or entrepreneur), you’ve got a lot of balls in the air. You’re constantly marketing to drum up new business. You’re managing deals through escrow. You’re managing client relationships.

It’s easy to get overwhelmed.

For example, you know you should probably setup your Google My Business page. You know you should probably edit/redo your website. You know you should probably get setup on that new CRM system your broker’s been talking about.

But there’s so many things to do … where should you start?

Part of my job every day is helping agents work through the overwhelm. By coaching them through the process and helping guide them in the right direction.

Today out in the field, we were talking about Google My Business, your Zillow profile, and your overall digital footprint. Sounds like a lot to cover in an hour, right?

Here’s was my advice to everyone and a simple strategy for accomplishing your goals:

  1. Define an outcome (what is it that you’d like to accomplish?)
  2. Think of ONE thing you can do right now to make progress towards that outcome.
  3. Do that one thing right now (don’t put it off).
  4. Repeat steps 2 & 3 daily until you hit your goal.

Have you ever heard the phrase: How do you eat an elephant? The answer is, one bite at a time.

It’s the same with your marketing. If all you’re doing is thinking about the long list of things you have to do, the overwhelm creeps and you don’t really move forward on anything.

If you break things down into manageable and actionable steps, that’s when you start to make progress and really implement.

Photo 📸 Credit: Danielle MacInnes on Unsplash

Ricardo Bueno

Ricardo Bueno is the Chief Experience Officer at Good Events Co., where he helps real estate brands produce & create unforgettable events that move the needle. He also serves as a Brand Ambassador for Real Geeks and Cross Country Mortgage, collaborating on marketing, content, and live experiences for high-performing agents and teams.

Previously, he created and led FUBCON, the “Super Bowl” of real estate conferences and one of the most talked-about conferences in the real estate industry.

Whether he’s building brands, producing events, or teaching agents how to convert leads into closings, Ricardo brings the energy, strategy, and execution to help pros stand out in a crowded market.


Get more from me on:

Subscribe
to Newsletter

Join 5k+ other real estate professionals and get actionable advice for growing your real estate business.

"*" indicates required fields

First Name*
This field is for validation purposes and should be left unchanged.