Don’t sell anything.

Instead, focus on earning the attention, respect and trust of the people who might ultimately buy your product or service.

You do that by educating them.

What is it that they’re struggling with? What are they trying to learn?

To quote James Chartrand, “Every product or service should address a problem that your potential customers have.”

If it’s real estate, then it’s your job to educate them about the buying or selling process.

If it’s selling mattresses, then it’s your job to educate them about the lifetime value of investing in a good mattress.

And do it in a way that shows you’re better than the rest… By being extremely informative and welcoming through your content.

Write content that educates and informs. The more useful, the better. They’ll keep coming back for more. And soon, you’ll earn their respect and trust.

Do it consistently. That means showing up day-in and day-out to teach them something new. The more consistent you are in having the answers, the more likely it is they’ll come to you to help them with it’s time to buy.

Do that well and you’ll find that you don’t ever have to try and sell anything… You’re words will do all of the proper persuading for you.