What type engagement do you want on your blog?

December 20, 2011

What type engagement do you want on your blog?

Engagement refers to the attention other people pay to your published content, like blog posts, news & articles. They see and read a post, and then because it’s interesting, inspiring, or controversial, they get “hooked” and decide to take further action. – PostRank Analytics

What defines “further action” for you?

Is it a new subscriber by email or RSS?

Is it someone commenting on your blog post?

Someone sharing your blog post through Facebook, Twitter, Google+? What are you doing to keep that conversation alive if they do share your content elsewhere?

Is it someone contacting you to inquire about your products/services? Can I easily find your products and services page by navigating your website? Furthermore, is it clear to me (as a first time visitor) what your site is about and what you do?

What do you want people to do next, once they land on your website? What are you doing to get them there?

Just something to think about…

Ricardo Bueno

Author

Ricardo Bueno is the Chief Experience Officer at Good Events Co., where he helps real estate brands produce & create unforgettable events that move the needle. He also serves as a Brand Ambassador for Real Geeks and Cross Country Mortgage, collaborating on marketing, content, and live experiences for high-performing agents and teams.

Previously, he created and led FUBCON, the “Super Bowl” of real estate conferences and one of the most talked-about conferences in the real estate industry.

Whether he’s building brands, producing events, or teaching agents how to convert leads into closings, Ricardo brings the energy, strategy, and execution to help pros stand out in a crowded market.