At its most basic level hyperlocal marketing is the process of attracting and retaining your best customers by targeting a specific geographic niche, such as an area, city, neighborhood, or zip ...
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Ep. 33: State of Lead Conversion in Marketing and Sales With Daniel Cross
If you're going to invest in lead generation you'll need a solid lead conversion system in place to ensure that those leads become customers; otherwise, you'll be wasting your money. How many times ...
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Ep. 32: Building A Personal Brand Online With Brian Gardner
Technology and social media have completely changed the landscape for buyers, sellers, and agents, causing a seismic shift. On the one hand, younger entrepreneurs are entering the real estate ...
Podcast
Ep. 31: Creating Content That Attracts Your Ideal Customer
Right now we all want more listings. But the question I would turn back around and ask you is, what type of content are you putting out there to attract your ideal customer? Your content/knowledge ...
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Ep. 30: What’s the BEST CRM for My Real Estate Business?
This is probably the single biggest question that I get a lot from my agents on a day-to-day basis. And if you've been in the business for a while I'm sure you've jumped back and forth between ...
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Ep. 29: Creating Powerful Video Content That Sells Featuring Feedstories
Video is one of the most powerful tools you have at your disposal to communicate with people online. It has a very high engagement rate and people are more likely to share videos than they are ...
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Ep. 28: How To Improve Your Speed-To-Lead & Win More Business Featuring Structurely
When it comes to lead follow up, persistence matters. Oftentimes outsourcing is better than doing nothing at all. One of the best ways to improve your lead follow up cadence is to automate the ...
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Ep. 27: How To Develop A More Effective Contact & Conversion Process
One of the expectations that I always try to set with agents when they venture into the game of generating leads online is this ... Buyers (and sellers) are going to be ready when they choose to ...
Podcast
Ep. 26: How To Hire & Train Your Virtual Assistant for Growth & Leverage
Growth is all about leverage. The goal is to 80/20 your life. In other words, spend 20% of your day building systems to handle what you do with the other 80% of your day. Whether it's through ...
Podcast
Ep. 25: The Most Effective Way To Get More Responses From Your Print Marketing Featuring Adam Greer
Tell me if either of these scenarios sounds familiar ... You've "done print before" but you didn't really get anything out of it. Or, it's just so darn expensive, it's hard to quantify a good ...
Podcast
Ep. 24: Outsmart the Portals & Leverage Your Listings With the 24/7 Open House Strategy
Back in February of 2020 we had our WEST annual bootcamp. There's about 14 of us on the team and we basically get together and brainstorm on high level marketing strategies and tactics to help real ...
Podcast
Ep. 23: Building A Brand, Storytelling Through Video, & Playing the Long Game With Media Moussavy
Building a personal brand in this business is how you differentiate yourself and how you stand out. It's building a reputation for yourself that leads to influence and people seeking you out rather ...
