Creating A World Wide Rave - Book Review

November 20, 2009

Creating A World Wide Rave – Book Review

I speak at a lot of events for REALTORS® and one of the questions I most often get asked is:

What books do you recommend?

Well, I read a lot of books so recommending any one book to start is difficult… I almost want to say different books for different types (beginner to advanced). One of the most recent ones I’ve read and that I rather enjoyed was “World Wide Rave” by David Meerman Scott. What I really caught my attention about this one was the opening wherein David points out the fact that “nobody cares about your service or product but YOU.” You know what, there’s a lot of truth in that statement! Too many people care about how many fans/followers they have merely so they can market to them. Well, unless your solving someone’s problem(s) or delivering top-shelf content, nobody cares… And that’s a fact!

All in all, I thought this book was an easy read and it provided a good structure for you to follow in using social media to build a fan-base and market your business/product. So if you want a quick and resourceful read, this is it…

Ricardo Bueno

Author

Ricardo Bueno is the Chief Experience Officer at Good Events Co., where he helps real estate brands produce & create unforgettable events that move the needle. He also serves as a Brand Ambassador for Real Geeks and Cross Country Mortgage, collaborating on marketing, content, and live experiences for high-performing agents and teams.

Previously, he created and led FUBCON, the “Super Bowl” of real estate conferences and one of the most talked-about conferences in the real estate industry.

Whether he’s building brands, producing events, or teaching agents how to convert leads into closings, Ricardo brings the energy, strategy, and execution to help pros stand out in a crowded market.