Video is one of the most powerful tools you have at your disposal to communicate with people online.
It has a very high engagement rate and people are more likely to share videos than they are written content.
Videos also work better for SEO, whether you’re trying to rank on Google or YouTube. You can even use video in your social media marketing. It’s one of the most relevant ways for people to see your product or service and learn about it.
But here are some common questions that keeps us from diving straight into video:
- Why should I bother? Isn’t it a lot of work?
- What makes good video content anyway?
- How do I make the best videos possible?
- Do I have to be a professional film-maker or videographer?
- How much money will it cost me to make a decent video?
- What software and equipment should I use when creating my videos?
- What should I say in my videos?
- What do I do with my videos once I’ve created them?
I asked my good friend, Scott Schang, who he’s knows that can help realtors answer these questions and tell captivating stories that sell through video and he immediately recommended Bob Regnerus and Brandon Boyd of Feedstories.
So I’m excited to have them on the show this week to answer some of these questions and more. Their company, Feedstories, combines the power of direct marketing, creative filmmaking and strategic storytelling to engage & influence your audience.
Click the flash-player below to listen to the episode:
[2:46] Who is Bob Regnerus?
[4:28] Who is Brandon Boyd?
[6:14] Why Facebook and Instagram is focusing on video
[7:49] What is Feedstories?
[9:24] How to form an original message to to help leads choose you over you competitors
[12:39] How to leverage case studies and testimonials
[15:07] When and how will my marketing pay off?
[17:57] How to get over your fear of creating video content
[24:11] How Feedstories creates HD video content remotely
[26:43] You don’t need expensive equipment to create great video content
[27:34] What type of video should you start with?
[33:37] How to use your videos once you’ve created them
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