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Ricardo Bueno

Ricardo Bueno

Online Marketing Strategies for Real Estate

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December 14, 2010   |   by Ricardo Bueno   |   Get free new post updates HERE.

Developing A Blogging Routine

How do you find the time write 3 blog posts each week? Where do you find the time to write? When do you find the time to Tweet and publish that content on Facebook? Where do you find the time to market your blog? Well, where do you find the time to exercise?

Develop A Routine:

It’s less about scrambling to find the time to do things and more about making it a part of your daily routine. Before I started working in Irvine for example, I used to go hiking/running every Tuesday and Thursday at 6:00pm. I play in a basketball league every weekend. Though I don’t go to my favorite trails on Tuesday’s and Thursday’s, I do run at least two times per week.

Everything you do in  your day to day is a routine. You wake up at 7:00am, you have breakfast, you go to work, you take lunch, so on and so forth. What you do with the rest of your day is part of your daily routine. Like exercise, if you want to blog/write consistently, you need to make it a part of your daily habit.

Schedule 30 minutes daily to just sit and write. No email. No Twitter. No Facebook. Just a pen and paper where you can jot down ideas. Or a computer screen with no other application open other than that Word Document. Sit there and just write. 30 minutes a day, 1 hour, or twice a week just sit there and write.

Where To Find Content:

You can find content in all sorts of places…

  • …when a client emails or asks you a question, blog your response.
  • …the next time you head out to grab a bite to eat, write a review about the local restaurant. After all, people want to know what the local community is like (what to eat around town next to that new home they’re trying to buy).
  • …write about economic updates that could impact lending. See this post from The Mortgage Reports.
  • …researching homes in particular area for a client, say for example “waterfront homes?” Write a market report for waterfront homes sold in 2010.
  • …write about local events (especially things to do for the holidays). For example, look at this post about the running with Santas Holiday Pub Tour.
  • …going out to preview homes? Record a short video tour.

Basically, everything you do in your day to day is an opportunity for new content. But you have to make writing it out a part of your daily routine.

How do you do it? Do you schedule time to write at certain times/days of the week? What do you write about? Everything and anything or only specific topics?

PHOTO CREDIT: marksteelenz

About Ricardo Bueno

I specialize in marketing and technology for the real estate industry. Currently: Marketing Technology Director at West (a Williston Financial Group company) West. Previously: National Trainer at W&R Studios.

Get more from me on and .

Reader Interactions

Comments

  1. RinatisDinoro says

    December 15, 2010 at 3:40 pm

    when a client emails or asks you a question, blog your response.

    Never thought about that.

    Thanks Ricardo!

    Reply
    • Ricardo Bueno says

      December 15, 2010 at 5:41 pm

      Yep! It's content you know they want answers to and “How To” content always resonates with your audience because it's helpful.

      Reply
  2. Farouk says

    December 18, 2010 at 9:03 am

    yes its extreemly important to follow a certain plan to have a certain routine so that readers always find something new, thanks ricardo 🙂

    Reply
  3. Steve Collins5 says

    December 19, 2010 at 9:26 pm

    Sometimes the obvious is just staring you in the face. If it's a priority, treat it like one. Thanks for the fabulous reminder!

    Reply
  4. Charlotta Baath says

    May 15, 2011 at 8:36 pm

    Thanks for a good reminder.
    My problem, though, is that it takes me *far* more than 30 minutes to write a blog post. You on the other hand seem to be very fast (judging from how fast you get a webinar summary up!) Any tips? Blog post about it? 🙂

    Reply
  5. Ricardo Bueno says

    May 15, 2011 at 8:42 pm

    Actually Charlotta, sometimes it takes me a very long time to put a blog post together. Finding the right photo sometimes is the longest part of it too. But yeah, I think I can share a blog post explaining my process 🙂 

    Here’s what helps: 
    – Write post titles down all the time (I keep a moleskine notebook with me 24/7). I write post titles down whenever (if I’m at work, if I’m at the cafe, on my way home, etc). 
    – Stick to one main point per post (don’t wander). If you do wander, create another post all-together. 
    – Use a mindmap, or outline. What I might is, write your title, then your main points that contribute  towards that title. Things like a.) why is this important, b.) here’s an example (a case-study), c.) closing comments. 
    – When you’re writing, use a timer (that’s what I do). It keeps me focused on the writing and nothing else. I set it in 12 minute intervals. So I’ll right straight for 12 minutes, then stand up and read my article aloud and edit it. 

    Hope that helps give you some ideas in the meantime!

    Reply
  6. Ricardo Bueno says

    May 15, 2011 at 8:43 pm

     Actually Charlotta, sometimes it takes me a very long time to put a blog post together. Finding the right photo sometimes is the longest part of it too. But yeah, I think I can share a blog post explaining my process 🙂 

    Here’s what helps: 
    – Write post titles down all the time (I keep a moleskine notebook with me 24/7). I write post titles down whenever (if I’m at work, if I’m at the cafe, on my way home, etc). 
    – Stick to one main point per post (don’t wander). If you do wander, create another post all-together. 
    – Use a mindmap, or outline. What I might is, write your title, then your main points that contribute  towards that title. Things like a.) why is this important, b.) here’s an example (a case-study), c.) closing comments. 
    – When you’re writing, use a timer (that’s what I do). It keeps me focused on the writing and nothing else. I set it in 12 minute intervals. So I’ll right straight for 12 minutes, then stand up and read my article aloud and edit it. 

    Hope that helps give you some ideas in the meantime!Actually Charlotta, sometimes it takes me a very long time to put a blog post together. Finding the right photo sometimes is the longest part of it too. But yeah, I think I can share a blog post explaining my process 🙂 Here’s what helps: – Write post titles down all the time (I keep a moleskine notebook with me 24/7). I write post titles down whenever (if I’m at work, if I’m at the cafe, on my way home, etc). – Stick to one main point per post (don’t wander). If you do wander, create another post all-together. – Use a mindmap, or outline. What I might is, write your title, then your main points that contribute  towards that title. Things like a.) why is this important, b.) here’s an example (a case-study), c.) closing comments. – When you’re writing, use a timer (that’s what I do). It keeps me focused on the writing and nothing else. I set it in 12 minute intervals. So I’ll right straight for 12 minutes, then stand up and read my article aloud and edit it. Hope that helps give you some ideas in the meantime!

    Reply
  7. Ricardo Bueno says

    May 15, 2011 at 8:43 pm

     Actually Charlotta, sometimes it takes me a very long time to put a blog post together. Finding the right photo sometimes is the longest part of it too. But yeah, I think I can share a blog post explaining my process 🙂 

    Here’s what helps: 
    – Write post titles down all the time (I keep a moleskine notebook with me 24/7). I write post titles down whenever (if I’m at work, if I’m at the cafe, on my way home, etc). 
    – Stick to one main point per post (don’t wander). If you do wander, create another post all-together. 
    – Use a mindmap, or outline. What I might is, write your title, then your main points that contribute  towards that title. Things like a.) why is this important, b.) here’s an example (a case-study), c.) closing comments. 
    – When you’re writing, use a timer (that’s what I do). It keeps me focused on the writing and nothing else. I set it in 12 minute intervals. So I’ll right straight for 12 minutes, then stand up and read my article aloud and edit it. 

    Hope that helps give you some ideas in the meantime!Actually Charlotta, sometimes it takes me a very long time to put a blog post together. Finding the right photo sometimes is the longest part of it too. But yeah, I think I can share a blog post explaining my process 🙂 Here’s what helps: – Write post titles down all the time (I keep a moleskine notebook with me 24/7). I write post titles down whenever (if I’m at work, if I’m at the cafe, on my way home, etc). – Stick to one main point per post (don’t wander). If you do wander, create another post all-together. – Use a mindmap, or outline. What I might is, write your title, then your main points that contribute  towards that title. Things like a.) why is this important, b.) here’s an example (a case-study), c.) closing comments. – When you’re writing, use a timer (that’s what I do). It keeps me focused on the writing and nothing else. I set it in 12 minute intervals. So I’ll right straight for 12 minutes, then stand up and read my article aloud and edit it. Hope that helps give you some ideas in the meantime!

    Reply

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