Does Social Networking Decrease the Level of Productivity In Your Office?

March 19, 2010

Does Social Networking Decrease the Level of Productivity In Your Office?

Everyone’s on top of social media and social networking as a lead generation tool. Twitter’s used to broadcast information and engage with potential customers. Facebook’s being used as a new farming tool. We blog to increase our presence and visibility in the search engines. We comment on discussion forums like Trulia Voices to connect with consumers who are asking pertinent questions about real estate. But how effective is all of this really compared to traditional lead generation techniques? (i.e. Cold-calling, door knocking, etc.).

How do you personally manage your time with social media? How do you track progress and results? If you’re a Broker, do you encourage/support your Agents and their use of social media (if yes, how so)? Below is a poll I’m using to gather information from you all for a series of upcoming posts and discussions. Would love for you to cast your vote and leave any additional thoughts in the comments…

[Flickr Photo by: Robbert van der Steeg]

Ricardo Bueno

Author

Ricardo Bueno is the Chief Experience Officer at Good Events Co., where he helps real estate brands produce & create unforgettable events that move the needle. He also serves as a Brand Ambassador for Real Geeks and Cross Country Mortgage, collaborating on marketing, content, and live experiences for high-performing agents and teams.

Previously, he created and led FUBCON, the “Super Bowl” of real estate conferences and one of the most talked-about conferences in the real estate industry.

Whether he’s building brands, producing events, or teaching agents how to convert leads into closings, Ricardo brings the energy, strategy, and execution to help pros stand out in a crowded market.