How Do You Gain Visibility In A Crowded Marketplace?

February 3, 2010

How Do You Gain Visibility In A Crowded Marketplace?

At last week’s RESA (Real Estate Staging Association) International Conference I had the pleasure of presenting alongside Branding & Marketing Expert David Avrin. Internationally known as the “Visibility Coach,” David talked about just that…the importance and power of visibility for a company. In this 3:38 sec interview with David, he answered the following questions:

How do you gain visibility in the marketplace? More specifically, in a crowded marketplace?
What’s the biggest challenge businesses face in marketing themselves?

Interview with David Avrin (The Visibility Coach):

The biggest challenge any small business (especially Real Estate) faces is that of gaining visibility in the marketplace. All things being equal, how do you differentiate yourself from your competitors? David addresses these points and more in his new book. I’m only a few chapters in but can already tell you that it’s definitely going on my “Top Recommendations” List.

In the meantime, what about you? What’s your biggest marketing challenge as a small business? Let us know in the comments below as Stacey Soleil and I hope to have David join us on our podcast soon…

Ricardo Bueno

Author

Ricardo Bueno is the Chief Experience Officer at Good Events Co., where he helps real estate brands produce & create unforgettable events that move the needle. He also serves as a Brand Ambassador for Real Geeks and Cross Country Mortgage, collaborating on marketing, content, and live experiences for high-performing agents and teams.

Previously, he created and led FUBCON, the “Super Bowl” of real estate conferences and one of the most talked-about conferences in the real estate industry.

Whether he’s building brands, producing events, or teaching agents how to convert leads into closings, Ricardo brings the energy, strategy, and execution to help pros stand out in a crowded market.